Guided by its “Bitcoin Mein Pro” philosophy, ZebPay encourages users to deepen their understanding of Bitcoin and approach it with a long-term investment perspective.
As Bitcoin’s whitepaper approaches its 18th anniversary on 31 October 2026, ZebPay is marking 12 years of participation in India’s Bitcoin journey, reflecting its presence in the country’s evolving cryptocurrency market.
Over the past 12 years, India’s crypto landscape has developed from the early stages of Bitcoin awareness into a more diverse ecosystem comprising investors, traders and long-term holders. During this period, ZebPay has adapted to changing user requirements and expanded its offerings while emphasising informed participation and responsible investing.
As digital assets have gained wider recognition, the exchange has continued to focus on making Bitcoin investing more accessible and helping users understand the asset class. User education has remained an integral part of its approach, with initiatives aimed at equipping investors with the knowledge and insights needed to make informed decisions about Bitcoin and other crypto assets.
“Completing 12 years in India’s crypto ecosystem is a significant milestone for us. Since 2014, we have witnessed the market evolve and seen people engage with digital assets in increasingly diverse ways. The trust our users have placed in us has been central to this journey, reinforcing our commitment to making Bitcoin accessible. As the ecosystem continues to mature, education, responsible investing, security, and regulatory compliance will remain critical to its sustainable growth. We look forward to building on this legacy through continued innovation and a long-term commitment to our users,” said Rahul Pagidipati, CEO, ZebPay.
The evolution of ZebPay’s platform reflects changing user preferences and investment requirements. In January 2026, the exchange launched its Crypto SIP feature, which enables recurring investments in crypto assets and aims to help users adopt a more disciplined investment approach.
Other offerings include Expert Trades, which provides curated trade ideas for users participating in Perpetual Futures, and Sub-Accounts, which allows advanced users to manage multiple trading strategies through a single master account.
These features complement ZebPay’s existing services, including Quick Trade, CryptoPacks and an over-the-counter (OTC) desk catering to high-volume clients. Together, the offerings reflect the exchange’s efforts to expand its product portfolio in line with evolving user needs and market developments.
ZebPay has also continued to support investors through initiatives focused on education and ease of investing. Its Bitcoin Masterclass sessions aim to improve users’ understanding of Bitcoin and its investment potential, while its partnership with KoinX helps simplify cryptocurrency tax filing.
In June 2026, the exchange received ISO 27001:2022 certification, reinforcing its stated commitment to information security and demonstrating adherence to internationally recognised best practices in information security management.
More recently, ZebPay launched its first-ever crypto report, titled “The State of Crypto in India: H1 2026 Review & H2 Outlook”. Based on internal platform data, the report examines user behaviour and cryptocurrency participation trends during the first half of 2026.
According to the report, more than 120,000 new users joined the platform during the period. The 18–24 age group accounted for approximately 50% of new registrations, while Tier-2 and Tier-3 markets together contributed around 62% of registrations.
Harish Vatnani, Country Head, ZebPay, said the exchange’s focus over the past 12 years had remained on understanding users and adapting to their requirements.
“From those taking their first steps into Bitcoin to experienced traders seeking more advanced capabilities, each user brings a different perspective and set of expectations. Our efforts have been directed towards making the platform more intuitive, expanding the range of available solutions and supporting users with the tools and knowledge they need to participate with greater confidence. As we mark this milestone, we remain committed to strengthening the user experience and building on the trust we have earned over the years,” Vatnani added.
As ZebPay enters its 13th year, the exchange plans to build on its experience in the Indian market while adapting to changing expectations surrounding digital asset adoption. Its journey over the past 12 years has coincided with shifts in how Indian users engage with Bitcoin and the broader development of the digital asset ecosystem.
Looking ahead, the exchange intends to continue drawing on its experience and expertise to support the growth of India’s digital asset ecosystem, maintaining its focus on Bitcoin, user education and responsible investing.
ZebPay, founded in 2014, describes itself as one of India’s oldest Bitcoin exchanges and has more than 6 million registered users. The company aims to become a leading blockchain asset solution provider and the number one financial advisor for Indians in the crypto space. Its mission is to help members achieve financial freedom in the Web3 economy.
ZebPay is an FIU-registered digital asset exchange accessible through its website at https://zebpay.com/in/, as well as the Android Play Store and Apple App Store. Users can invest in Bitcoin, Ethereum, BAT and more than 400 other crypto pairs, with investment options across crypto-fiat and crypto-crypto pairs.
Its OTC desk, available at https://zebpay.com/in/otc, provides a bespoke trading service for high-volume clients, including individual and institutional investors. Further information about the company is available at https://zebpay.com/. Details of its security measures are available on its security page at https://zebpay.com/features/security.
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