The Vedanta Delhi Half Marathon, one of India’s leading and most recognised running events, provides a platform to highlight the importance of hydration in running and active lifestyles. As part of the continued association, Bisleri will provide on-ground hydration support through designated Hydration Zones and Mist Zones. Visi Coolers and product availability will also be provided across key event areas.
Alongside hydration support, Bisleri will integrate its Greener Promise sustainability initiatives into the event experience. These will include Wings of Change, an art installation created using 2,000 used PET bottles, and Benches of Dreams, made from recycled plastic. Dedicated bins will also be installed to encourage responsible waste segregation and recycling.
Commenting on the continued association, Tushar Malhotra, Senior Director – Sales and Marketing, Bisleri International, said, “The Vedanta Delhi Half Marathon brings together the spirit of running and hydration. Hydration is an essential part of every runner’s journey, supporting endurance and performance. Our continued association with the marathon has been a valued partnership, allowing us to champion hydration and engage with the running community.”
Mr Anil Singh, Managing Director, Procam International, said, “We are delighted to continue our association with Bisleri International as the Official Hydration Partner of the Vedanta Delhi Half Marathon. Hydration is a critical part of the runner experience, and Bisleri’s presence across our Hydration Zones has consistently added value for our participants. We look forward to building on this partnership and creating an even better experience for runners this season.”
Bisleri International Pvt. Ltd. has a legacy of over 50 years and has grown into one of the largest premium beverage businesses in India. The company, which makes the country’s largest-selling packaged drinking water, follows a purification process comprising 10 stages and conducts 90 quality tests. Its core focus remains providing consumers with pure, safe and healthy water.
The company has 130 operational plants and a distribution network comprising over 6,000 Distributors and 7,500 Distribution Trucks across India and the UAE market. Its beverage portfolio caters to different occasions, including Bisleri packaged drinking water and Vedica Himalayan Spring Water, which is positioned around daily health needs. The company has also entered the refreshments segment with carbonated drinks available in multiple flavours, including Bisleri Limonata, Bisleri Pop and Bisleri Soda.
Bisleri products are also available through its e-commerce platform, Bisleri@Doorstep. The direct-to-consumer (D2C) platform aims to provide customers with a safe and uninterrupted supply of the brand’s products at their doorstep.
Sustainability remains a core value for Bisleri International, which focuses on growth and responsible business practices. The company has introduced Sustainability 2.0 under its Bisleri Greener Promise initiative, with a focus on creating a greener future through recycling, water conservation and sustainability programmes.
Through its continued association with the Vedanta Delhi Half Marathon and other Procam distance running events, Bisleri will combine race-day hydration support with sustainability initiatives, extending its engagement with India’s running community.
For more information about Bisleri International, its people, brands and OSR initiatives, visit www.bisleri.com.
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