Vedica has been associated with Nykaaland since the festival’s inception in 2023 and will continue its engagement with the platform through this year’s Delhi edition. As Hydration Partner, the brand will have a dedicated on-ground presence at the event.
The partnership reflects Vedica’s continued engagement with premium beauty, culture and lifestyle platforms, providing an opportunity to connect with audiences who increasingly view wellness and hydration as integral to their everyday lifestyles. Through Nykaaland, Vedica aims to bring its distinctive approach to hydration to a platform that celebrates beauty, self-expression and contemporary living.
Tushar Malhotra, Senior Director, Sales and Marketing, Bisleri International, said, “Our partnership with Nykaaland brings Vedica into a space where luxury, beauty and lifestyle come together, allowing us to connect with consumers who value premium experiences. The association is a natural fit for Vedica, as we continue to position the brand around purity, refinement and contemporary living. Through this collaboration, we look forward to making Vedica a part of the experiences that define today’s evolving luxury and lifestyle culture.”
Bisleri International Pvt. Ltd. has a legacy spanning more than 50 years and has grown into one of India’s largest premium beverage businesses. The company manufactures the country’s largest-selling packaged drinking water brand. Its water undergoes a stringent process involving 90 quality tests and 10-stage purification, reflecting its stated commitment to providing consumers with pure, safe and healthy water.
Bisleri International operates 130 plants and has a distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the UAE market. Its beverage portfolio caters to different occasions, including Bisleri packaged drinking water, which the company associates with goodness, trust and purity, and Vedica Himalayan Spring Water, positioned as a daily source of health.
The company has also expanded into carbonated refreshments, offering products in multiple flavours under brands including Bisleri Limonata, Bisleri Pop and Bisleri Soda. These products are also available through its e-commerce platform, Bisleri@Doorstep, which aims to provide customers with a safe and uninterrupted supply of their trusted products at their doorsteps.
Sustainability remains central to Bisleri International’s stated business values, alongside growth and responsible business practices. The company has introduced Sustainability 2.0 under its Bisleri Greener Promise initiative, which focuses on creating a greener future through recycling, water conservation and other sustainability initiatives.
Through its continued association with Nykaaland, Vedica Himalayan Spring Water is extending its presence across premium lifestyle platforms while maintaining its focus on purity, refinement and contemporary living.
For more information about Bisleri International, its people, brands and OSR initiatives, visit www.bisleri.com.
About The Author
Comment List