Himatsingka claimed that the product contains a high proportion of refined flour (maida) and palm oil, while the cheese content in it is minimal. In a video, he broke down the ingredients used in Cheeslings and questioned, “What are we feeding our kids?” The video, shared on Instagram along with other social media handles, has already clocked more than 1.8 million views, rapidly gaining traction across platforms.
In the caption accompanying the video, Himatsingka wrote, “SHOCKING reality of Cheeslings! The famous snack many of us grew up eating has only 1.9% cheese. It is actually made mostly of maida and palm oil.” The now-viral video opens with the influencer demonstrating what he claims are the main ingredients of the snack. He fills nearly half a container with maida, followed by a large quantity of palm oil that occupies more than half a glass. He then adds small amounts of sugar and salt, along with a tiny portion meant to represent the cheese content, roughly the size of a single Cheeslings piece.
As the video progresses, Himatsingka lists several other ingredients, including yeast, raising agents, invert sugar syrup, acidity regulators, mustard powder, emulsifiers, artificial flavouring substances, and flour treatment agents. Towards the end of the video, he appears holding a placard that reads, “What are we feeding our kids?”
Following the video’s circulation, several users flocked to the comments section to share their reactions. One social media user wrote, “Please make more such videos! Much needed.” Another commented, “Food Pharmer is one in a million. A true gem of India.” A third user wrote, “Never expected this!” Some users expressed shock over the ingredients mentioned, with one suggesting that he should be made the country’s health minister. Another user remarked, “Cheesy scam with Cheeslings.” A few users also tagged the Food Safety and Standards Authority of India (FSSAI), questioning whether such products are suitable for children, asking, “This is what is allowed to be fed to kids?”
The controversy has intensified public discourse around processed food consumption, ingredient transparency, and regulatory oversight, placing renewed focus on the safety and nutritional standards of widely consumed snacks in India.
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