The company said it has continued to assess the impact of persistent cost pressures, particularly in price-sensitive segments, while working to maintain affordability for consumers. However, with input costs remaining elevated, Ai+ Smartphone has undertaken another measured pricing adjustment to maintain a sustainable balance between affordability and product experience.
Under the revised pricing, select variants of the Ai+ Pulse 2 FE, Pulse 2, Nova 2 5G, Nova 2 Neo 5G, Nova 2 Power 5G, Nova 2 Pro 5G and Nova 2 Ultra 5G will become more expensive. The price increases will range from Rs. 1,000 to Rs. 3,000, depending on the model and variant.
The Ai+ NovaFlip 5G will remain unchanged at Rs. 49,999.
The revised prices will apply from November 15, while the existing prices will remain valid until November 14.
The Ai+ Pulse 2 FE, in its 4GB + 64GB variant, will see its price increase from Rs. 8,999 to Rs. 10,999. The Ai+ Pulse 2 will also receive revised pricing across three variants. The 4GB + 64GB variant will increase from Rs. 8,999 to Rs. 10,999, while the 4GB + 128GB variant will rise from Rs. 9,999 to Rs. 11,999. The 6GB + 128GB variant will become available at Rs. 12,999, up from Rs. 10,999.
The Ai+ Nova 2 5G will see a Rs. 2,000 increase across its three variants. The 4GB + 64GB variant will move from Rs. 11,999 to Rs. 13,999, the 4GB + 128GB variant from Rs. 12,999 to Rs. 14,999, and the 6GB + 128GB variant from Rs. 13,999 to Rs. 15,999.
For the Ai+ Nova 2 Neo 5G, the 4GB + 64GB variant will increase from Rs. 12,499 to Rs. 14,999. The 4GB + 128GB variant will move from Rs. 12,999 to Rs. 15,999, while the 6GB + 128GB variant will rise from Rs. 14,999 to Rs. 16,999.
The Ai+ Nova 2 Power 5G will also see revised prices. The 6GB + 128GB variant, currently priced at Rs. 15,999 including bank offers, will increase to Rs. 17,999. The 8GB + 128GB variant will move from Rs. 16,999, including bank offers, to Rs. 19,999.
The Ai+ Nova 2 Pro 5G will see a price increase of Rs. 1,000 across both listed variants. The 6GB + 128GB variant will rise from Rs. 16,999, including bank offers, to Rs. 17,999. The 8GB + 128GB variant will increase from Rs. 17,999, including bank offers, to Rs. 19,999.
The Ai+ Nova 2 Ultra 5G will see the 6GB + 128GB variant move from Rs. 18,999, including bank offers, to Rs. 20,999. The 8GB + 128GB variant will increase from Rs. 19,999, including bank offers, to Rs. 22,999.
Despite the prevailing industry challenges, Ai+ Smartphone said it remains committed to delivering a strong price-to-experience proposition for Indian consumers. The company will continue to monitor component costs and market dynamics while maintaining its focus on accessible technology, dependable performance and long-term consumer value.
The company describes Ai+ Smartphone as a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India's first sovereign mobile operating system, the brand focuses on clean design, long battery life and trusted software performance while keeping prices accessible without compromising the user experience.
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India's first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.
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