Casio Computer Co. Ltd, headquartered in Japan and the parent company of Casio India, has opened the new store at Phoenix Pride of India, one of Indore’s prominent premium retail and lifestyle destinations.
The store has been designed to reflect G-SHOCK’s bold and rugged identity, featuring contemporary retail aesthetics that create a distinctive and immersive shopping environment. The space brings the brand’s signature design language to the forefront, offering consumers a dedicated setting to experience its range of timepieces.
The new outlet showcases an extensive selection of G-SHOCK watches, including the latest limited-edition models and iconic series such as the 5000, 5600, 6900, 110 and 2100 lineups.
Alongside G-SHOCK’s popular collections, the store also features Casio’s motorsports-inspired Edifice collection, the neo-retro appeal of the Vintage range and timeless everyday styles from the Casio collection.
Speaking on the launch, Mr. Takuto Kimura, Managing Director, Casio India, said, “The launch of our first G-SHOCK Exclusive Store in Indore reflects our continued commitment to strengthening the brand’s retail presence across India and bringing G-SHOCK closer to consumers. Indore is a vibrant and growing market, with an increasing appreciation for premium lifestyle brands and distinctive design. Through this store, we aim to offer consumers greater access to G-SHOCK’s latest collections while creating an engaging retail environment that captures the bold and dynamic spirit of the brand.”
The store is located at UG-25A, Upper Ground Floor, Phoenix Pride of India, MR10 Road, Indore, Madhya Pradesh – 452016. It will remain operational from 10:00 AM to 9:00 PM, seven days a week, inviting visitors to explore its curated selection of G-SHOCK timepieces.
About G-SHOCK
G-SHOCK is a pioneering timepiece that revolutionised the concept of toughness.
In 1981, a challenge to prevailing norms led to the creation of G-SHOCK. Driven by Mr. Kikuo Ibe’s conviction that a watch could be designed to withstand any shocks, Project Team Tough was formed to turn the vision into reality.
Over approximately two years, the team developed more than 200 prototypes. Its efforts culminated in the development of a shock-resistant yet sophisticated and streamlined architecture that became the foundation of G-SHOCK.
Since its inception, G-SHOCK has continued to evolve, pursuing greater resilience and bold style through advancements in structure, materials and functionality.
Envisioned in 1983, G-SHOCK approached its 40th Anniversary in 2023, having sold more than 100 million watches across 100 nations. Building on this legacy, the brand continues its pursuit of enduring strength and new frontiers in toughness.
About Casio India Co. Pvt. Ltd.
Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions.
Casio India has maintained a presence in the Indian market since 1996, emerging as a leading and valued consumer goods manufacturer. Its product portfolio includes the sales and marketing of timepieces, electronic musical instruments, desktop calculators and scientific calculators.
Dedicated to upholding the spirit of innovation and quality that defines the Casio legacy, the company follows its corporate creed of “creativity and contribution.” Casio has consistently translated this philosophy into the development of innovative products aimed at making a positive impact on society.
For more information, visit www.casio.com/in.
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