C.B. Jisso Emerges as a Leading Contender in NCUI Election as Malankara Credit Society Sets New Benchmarks in India's Cooperative Movement

Under the leadership of C.B. Jisso, Malankara Credit Society has grown into one of South India's leading Multi-state Cooperative Credit Societies. The institution now serves more than 1.70 lakh members and has achieved a business turnover exceeding INR 1,300 Crore across Kerala, Tamil Nadu, and Karnataka. The society has consistently recorded profitable growth while ensuring regular dividends for its members, reinforcing its reputation as a financially strong and professionally managed cooperative institution.

Malankara Credit Society has also introduced several pioneering initiatives that have distinguished it within India's cooperative sector. It became the first Credit Society in Kerala to secure membership in the International Cooperative Alliance (ICA), placing the institution on the global cooperative platform. The society also established Kerala's first 24×7 Cooperative branch, creating new standards in member services through round-the-clock accessibility.

In another landmark achievement, Malankara Credit Society became the first Cooperative Credit Society in India to appoint a Brand Ambassador, adopting a modern and professional approach to cooperative branding and public engagement. The institution further strengthened its reputation for innovation by launching Diamond Loans, a first-of-its-kind financial product in the Indian Cooperative Credit Society sector, reflecting its commitment to customer-focused financial solutions and continuous product development.

Industry experts believe these initiatives have encouraged several cooperative institutions across South India to adopt modernization while preserving the core principles of cooperation, transparency, accountability, and member welfare. As a result, Malankara Credit Society is increasingly regarded as a benchmark for professionally managed cooperative institutions in the country.

Observers also highlight C.B. Jisso's broader vision for the cooperative sector, which focuses on strengthening national representation for cooperative institutions, accelerating digital transformation, improving asset quality through responsible lending practices, developing future cooperative leadership, promoting collaboration among cooperative organizations, and advocating policies that support sustainable long-term growth.

With the NCUI election scheduled for tomorrow, many members of the cooperative fraternity believe that C.B. Jisso's proven leadership, institution-building achievements, and innovative outlook have positioned him as one of the strongest candidates from South India. While the final decision rests with the electorate, there is growing confidence that his contributions to strengthening the cooperative movement have earned him widespread goodwill and support across the sector.

Regardless of the election outcome, C.B. Jisso's leadership and the pioneering initiatives of Malankara Credit Society continue to inspire cooperative institutions across India. Their emphasis on innovation, professionalism, financial discipline, and member-centric governance has reinforced the evolving role of cooperative organizations in shaping the future of India's cooperative movement.