The launch was attended by Uplaksh Tewary, COO, Campus Activewear, and Gaurav Sharma, CMO, Campus Activewear, alongside Gautam Gambhir.
Spread across 1,640 sq. ft., the Roop Nagar outlet is the first Campus Activewear store to feature the brand’s redesigned retail concept. The format reflects the company’s evolving market proposition and changing consumer expectations, moving beyond conventional product displays to offer a curated shopping environment focused on discovery, styling, interaction and product exploration.
The store follows a modern, minimalist design approach that brings Campus Activewear’s energetic brand identity into an urban setting. Its features include a striking window display, curated product hotspots, styling boards, lifestyle imagery and tactile flooring, designed to make product discovery more intuitive. Lace customisation and a dedicated photo-op introduce interactive elements, while distinct retail zones establish a clear flow throughout the space.
The product range covers lifestyle and sneakers, running, walking, ÉLAN, women’s and kids’ footwear, alongside apparel, accessories, bags, slippers and sandals. The expanded assortment reflects Campus Activewear’s growing presence across sports, fashion and everyday lifestyle categories, enabling consumers to explore a broader selection of products in one location.
Commenting on the launch, Gautam Gambhir said, “Sport teaches you to keep moving, adapt and push forward, and I see that same spirit in the way Campus Activewear is evolving. The new Roop Nagar store is a reflection of that journey, bringing a fresh perspective to how consumers experience the brand. It is exciting to see a homegrown brand continue to grow while staying connected to the changing aspirations of young India.”
Nikhil Aggarwal, CEO, Campus Activewear, said, “The Indian sports and athleisure market is at an exciting STAGE, with consumers increasingly seeking products and brands that fit seamlessly into their everyday lives. For Campus Activewear, this presents an opportunity to build on our scale and strengthen our relevance across a much broader consumer landscape. Our focus is on investing for long-term growth, expanding our presence across markets and continuing to build capabilities that allow us to serve an evolving consumer. As we enter this next phase, we remain committed to building a strong, enduring homegrown brand with the ambition to shape the future of sports and lifestyle retail in India.”
Campus Activewear operates 311 exclusive stores across India, including 41 outlets in Delhi NCR, and continues to expand its presence across major tier 1 and tier 2 cities. Delhi NCR remains a key growth market for the company, with strong consumer spending potential and the capacity to support a network of more than 60 stores in the coming years. The Roop Nagar opening further strengthens the brand’s regional presence as it expands its retail network and brings its evolving product proposition closer to consumers.
As part of the launch, Campus Activewear will also take its ‘Move Your Way’ philosophy to students through a shoe truck activation near Roop Nagar and North Campus, Delhi. Scheduled to run for two weeks, the activation will feature fitness challenges and open talent activities, with coupons and merchandise for winners.
The Campus Activewear Roop Nagar store opened on 22 September 2026 at 4/11, Roop Nagar, New Delhi – 110007. Spread across 1,640 sq. ft., the outlet operates from 10:30 AM to 9:30 PM. Shoppers can receive a free gift on purchases of Rs. 2,499 and above, subject to applicable terms and conditions. The launch offer is intended to encourage consumers to explore the new retail format and its range of footwear, apparel and accessories.
The new store brings together the brand’s lifestyle and sneakers, running, walking, ÉLAN, women’s and kids’ footwear categories, along with apparel and accessories, under one roof. Its opening marks Campus Activewear’s continued expansion into a broader lifestyle proposition, combining an expanded assortment with a more interactive and contemporary shopping experience.
Campus Activewear Limited (NSE: CAMPUS, BSE: 543523) is one of India’s largest sports and athleisure footwear brands by value and volume. Introduced in 2005, the company offers a diverse footwear portfolio for the entire family, combining style, comfort and accessibility across multiple price points.
With an estimated 17% market share in India’s branded sports and athleisure footwear market, the company is supported by in-house manufacturing capabilities, an integrated supply chain and an omnichannel distribution network spanning more than 30,000 retailers across 800 districts. Its network includes more than 300 exclusive brand outlets, alongside a growing e-commerce presence across leading marketplaces and its own website.
Through its focus on innovation, design and consumer-centric product development, Campus Activewear continues to strengthen its position as one of India’s most trusted and accessible footwear brands. Further information and financial results are available at campusshoes.com.
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