The initiative asked participants a simple question close to midnight: “Are you still awake?” The response offered a glimpse into everyday sleep behaviour, with around 16% of participants reporting that they were still awake at a time when most people would ordinarily be winding down for the day. The audience for the experiment was predominantly aged 45 and above.
For Habuild, the finding became a starting point for a broader conversation about an often-overlooked aspect of heart health: the habits people carry into the night.
Conversations around cardiovascular health frequently focus on diet, exercise and physical activity. However, sleep and everyday routines also form an important part of maintaining overall well-being. This World Heart Day, Habuild is using the findings from its late-night check-in to highlight a simple observation: taking care of oneself can begin with knowing when to switch off.
The check-in also revealed a difference between participants based on their habits. Around 20% of those who do not follow healthier habits were still awake close to midnight, compared with 10% of those who follow healthier habits, such as practising yoga every day.
Saurabh Bothra, Co-founder and Yoga Instructor at Habuild, said the findings prompted reflection on how everyday choices influence health, including the time people choose to slow down and sleep.
“We often think of health as a list of things we need to do — eat better, exercise more and stay active. But our health is also shaped by the small choices we make every day, including what time we choose to slow down and sleep,” Bothra said.
“The late-night check-in was a simple experiment, but seeing that 16% of people were still awake close to midnight made us pause. It made us think about how much we continue to carry into the night. While I was happy to see that the number was much smaller than what I had expected, we are now thinking how can we make it better in the days to come. Sometimes, taking care of yourself can be as simple as putting the phone away, breathing, sleeping on time and not taking everything to heart,” he added.
The initiative builds on Habuild’s broader approach to health, which emphasises small, sustainable habits rather than short bursts of motivation. The platform encourages people to incorporate yoga, movement, mindful breathing and better sleep routines into their daily lives.
For World Heart Day, Habuild is keeping its message straightforward: “Sleep on time. Practise yoga. And Har Cheez Dil Pe Mat Liya Karo.”
Observed annually on 29 September, World Heart Day raises awareness about cardiovascular health and encourages people to take steps to protect their hearts. This year’s global campaign by the World Heart Federation focuses on recognising the signs of heart disease and taking action to support cardiovascular health.
For Habuild, the occasion provides an opportunity to connect that wider conversation with everyday behaviour, including what happens after the day is supposed to be over.
The late-night check-in underscores the platform’s emphasis on the small choices that shape daily routines. Putting the phone down, taking a breath and going to sleep are the everyday actions Habuild is highlighting as part of its World Heart Day message.
For more information, visit www.habuild.in.
About The Author
Comment List