Recognised as one of India’s most iconic high-altitude endurance sporting events, the Ladakh Marathon offers Bisleri a platform to engage with runners and athletes against the distinctive backdrop of Ladakh while reinforcing its focus on hydration, fitness and performance.
Under the partnership, Bisleri will provide on-ground hydration support across six race formats: the Silk Route Ultra (122 km), Khardung La Challenge (72 km), Full Marathon (42 km), Half Marathon (21 km), 11.2 Km Run and Run for Fun (5 Km). The association includes category exclusivity and nomenclature rights, alongside an on-ground presence through hydration stations, product integration at runner support areas and sustainability initiatives.
The collaboration will also extend to digital and social media content, covering race-day highlights, runner-focused hydration and endurance content, and behind-the-scenes storytelling that captures the high-altitude running experience in Ladakh.
Commenting on the association, Mr. Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “Ladakh Marathon is a true test of endurance, performance and resilience, making hydration an essential part of every runner’s journey. For Bisleri, our association with the marathon gives us an opportunity to champion hydration and connect with athletes and fitness enthusiasts who value endurance.”
Mr. Motup Chewang, Chairperson, High Altitude Sports Foundation Ladakh, said, “The Ladakh Marathon is not just a race, it is a celebration of endurance, community and the spirit of Ladakh. Having Bisleri International on board as our Official Hydration Partner for the next three years strengthens our ability to support runners across every category of the event, while also advancing our commitment to sustainable and responsible event management. We look forward to a long and meaningful partnership that benefits both our athletes and our local community.”
The partnership further expands Bisleri’s presence across Indian sport and reinforces the company’s stated commitment to endurance, performance and responsible, sustainable sporting practices. While the association provides hydration support across multiple race categories, it also creates opportunities for the brand to engage with participants through on-ground activities and digital storytelling.
Bisleri International Pvt. Ltd. has a legacy of over 50 years and has grown into one of India’s largest premium beverage businesses. The company manufactures the country’s largest-selling packaged drinking water brand and follows a purification process comprising 10 stages, supported by 90 quality tests. Its core focus remains providing consumers with pure, safe and healthy water.
The company operates 130 plants and has a distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the UAE market. Its beverage portfolio serves different consumption occasions, including Bisleri packaged drinking water and Vedica Himalayan Spring Water, which offers a daily dose of health. The company has also expanded into carbonated refreshments, with products such as Bisleri Limonata, Bisleri Pop and Bisleri Soda available in multiple flavours.
These products are also available through Bisleri@Doorstep, the company’s direct-to-consumer e-commerce platform, which aims to provide customers with a safe and uninterrupted supply of their trusted products at their doorstep.
Sustainability remains a core component of Bisleri International’s business approach. The company has introduced Sustainability 2.0 under its Bisleri Greener Promise, focusing on building a greener future through initiatives related to recycling, water conservation and sustainability.
Through its continued association with the Ladakh Marathon, Bisleri International is extending its engagement with endurance athletes across race formats while combining hydration support, brand visibility and sustainability initiatives within one of India’s prominent high-altitude sporting events.
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