For JACK&JONES, denim has long been positioned as more than an everyday wardrobe staple, representing camaraderie, personal style and quiet self-assurance. The brand’s denim range is designed to move across different aspects of everyday life, with a focus on hard-wearing quality and clean, modern fits.
Vedang Raina features in the campaign as a representation of the JACK&JONES brotherhood. The actor’s off-screen style, creative energy and sense of community align with the campaign’s focus on men who are driven, understated and confident in their identity.
The Autumn Winter 2026 collection presents denim across a range of styles, including directional barrel fits, sharp bootcuts, high-impact denim sets and rugged outerwear. The collection is built around the dual themes of Party and Travel, taking denim from after-dark occasions to life on the road with friends.
JACK&JONES has also extended the collection beyond denim to cover the wider modern menswear wardrobe, including casual T-shirts and versatile jackets. Signature offerings include Premium Denim and the brand’s iconic Sheridan shirts.
Commenting on the association, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “At JACK&JONES, denim isn't about choosing between style or substance; our mindset is built on the ‘&’ - craft & quality, fashion & everyday durability. That dedication is the backbone of our brand, engineered to give men the freedom to go their own way in any setting. Vedang brings an authentic, vibrant energy that reflects our brotherhood today - driven, self-assured, and grounded in togetherness.”
Actor Vedang Raina said, “Denim has always been the anchor of my wardrobe. It’s what I reach for whether I’m traveling, on set, or catching up with friends. Teaming up with JACK&JONES felt instinctive because their dedication to the craft is evident in every fit and wash. This collection is truly built for the move; it lets you feel completely comfortable in your own skin, stay true to who you are, and take on every day with absolute ease.”
The JACK&JONES Autumn Winter 2026 Collection is now available across stores nationwide, online at www.jackjones.in and through the JACK&JONES India app.
More than a quarter of a century ago, JACK&JONES began with a first jeans collection and a focus on denim. The brand has since expanded its offering to include urban sportswear, casual classics, neat suits, accessories and footwear, covering the wider wardrobe needs of men. JACK&JONES describes itself as more than a brand, positioning its community as a brotherhood and club bonded by denim, with an objective of being there for its customers.
JACK&JONES India currently has 82 exclusive brand outlets and 477 shop-in-shops across the country. The brand is also available online through www.jackjones.in and leading online partners.
BESTSELLER India is part of BESTSELLER, an international, family-owned fashion company founded in Denmark in 1975. With a portfolio of more than 20 brands, BESTSELLER designs fashion and accessories for women, men, teenagers and children, built around style, quality and value.
In India, its portfolio includes JACK&JONES, VERO MODA, ONLY, SELECTED, JACK&JONES JUNIOR and VERO MODA GIRL. The portfolio reaches customers through 200+ exclusive brand outlets and over 1,274 shop-in-shops, alongside its own digital platforms and leading online marketplaces. Globally, BESTSELLER’s products are available in more than 90 countries through approximately 3,100 branded stores and over 16,500 multi-brand and department stores.
The Autumn Winter 2026 campaign places Vedang Raina at the centre of JACK&JONES India’s latest denim offering, while the collection continues the brand’s focus on versatile denim and a broader modern menswear wardrobe.
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