The plan has been developed for individuals in their early thirties to mid-forties who seek a balanced financial solution that addresses both family security and wealth accumulation. Under the structure of Invest Shield, the life cover functions as an independent term insurance layer, while the investment component operates as a Unit Linked Insurance Plan (ULIP) with nine fund options spanning equity, debt and balanced asset allocations.
Pramerica Life Invest Shield offers life coverage of up to 100 times the annualised premium. The actual coverage multiple varies depending on factors such as the policyholder’s age at entry, premium amount and policy term selected. Customers are also provided with flexibility in choosing premium payment terms and policy duration according to their financial objectives and life-stage requirements.
A key feature of the plan is the return of mortality charges and premium allocation charges, which are credited back to the policyholder to enhance the overall fund value. The product also includes loyalty incentives through persistency boosters and maturity benefits aimed at rewarding long-term policyholders. Investors can choose from two investment strategies and nine fund options across various asset classes, enabling alignment with different risk appetites and investment goals.
Commenting on the launch, Pankaj Gupta, Managing Director and Chief Executive Officer of Pramerica Life Insurance, said the product reflects the changing nature of financial planning in India. He stated that customers should not have to choose between family protection and wealth creation, adding that modern consumers increasingly view their financial future as an integrated whole. He said Pramerica Life Invest Shield has been designed to address that evolving mindset while reflecting the company’s commitment to responding to changing customer needs through differentiated solutions. Gupta further highlighted that the company has recorded three consecutive years of strong and sustainable growth across all key business segments, providing the confidence and responsibility to introduce innovative products to the market.
Karthik Chakrapani, Chief Business Officer of Pramerica Life Insurance, said the product has been developed for customers seeking a comprehensive financial planning approach that combines meaningful life protection with long-term investment growth. He emphasized the company’s commitment to expanding insurance accessibility across India through a diversified distribution network. According to Chakrapani, the company’s Prahri and Param channels, which cater to armed forces and paramilitary personnel respectively, along with agency networks in Tier-2 and Tier-3 markets, broker partnerships, corporate agent relationships and direct-to-consumer channels, will help make Invest Shield accessible across diverse customer segments and geographies.
The launch comes during a period of sustained business expansion for Pramerica Life Insurance. The company reported three consecutive years of double-digit growth, supported by a focus on business quality and sustainability. New Business Premium increased by 19 per cent year-on-year to Rs 1,471 crore, while Annualised Premium Equivalent recorded growth of 29 per cent. Assets Under Management rose 12 per cent year-on-year, and Individual New Business Premium increased by 30 per cent.
Alongside this growth trajectory, Pramerica Life Insurance maintained a Claims Paid Ratio of 99.29 per cent, marking an improvement for the third consecutive year. The company stated that this performance reflects its continued emphasis on customer commitment and disciplined business practices.
The insurer has also focused on financial inclusion and extending protection to traditionally underserved communities and regions. With an average ticket size approximately 42 per cent lower than the industry median, the company has positioned its products to broaden insurance accessibility across a wider range of customer segments. Its long-standing association with the armed forces and paramilitary community includes specialised protection offerings and second-career opportunities. More than 60 per cent of individual lives covered by the company belong to the defence forces community, while over 8,500 veterans have been employed since its inception.
Pramerica Life Insurance further stated that nearly 90 per cent of the lives covered under its policies are from rural India, underscoring its focus on deepening insurance penetration in underrepresented and difficult-to-reach regions. The company described Invest Shield as a direct extension of this philosophy, built around customer relevance and long-term value creation.
Pramerica Life Insurance Limited is a joint venture between DIL, a wholly owned subsidiary of Piramal Finance Limited, formerly known as Piramal Capital and Housing Finance Limited, and Prudential International Insurance Holdings Limited, a wholly owned subsidiary of Prudential Financial, Inc. The company commenced operations in India on September 1, 2008, and maintains a nationwide presence through multiple distribution channels designed to address the insurance needs of diverse customer groups.
Piramal Finance Limited operates as a retail-led upper-layer Non-Banking Financial Company with a presence across India and a customer base exceeding five million. The company manages assets under management exceeding Rs 1,00,000 crore and operates through a technology-driven and customer-focused model covering more than 13,000 postal code areas. Its lending portfolio includes home loans, loans against property, used vehicle loans, personal loans, digital loans and small business financing, while also providing asset-backed solutions for real estate and selected non-real estate sectors.
Prudential Financial, Inc., listed on the New York Stock Exchange under the symbol PRU, is a global financial services company and active investment manager with approximately USD 1.4 trillion in assets under management as of December 31, 2022. The company operates across the United States, Asia, Europe and Latin America and focuses on expanding access to investment, insurance and retirement solutions worldwide.
The launch of Pramerica Life Invest Shield marks a significant step in the evolving life insurance landscape, bringing together robust life protection and market-linked investment opportunities within a single product. As consumers increasingly seek integrated financial planning solutions, the product reflects the growing demand for insurance offerings that deliver both security and long-term wealth creation.A
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