The launch comes amid growing concern over the lack of structured learning opportunities during the most critical years of brain development. According to the company, nearly 75 percent of brain development takes place by the age of two, while 90 percent is completed by the age of six. Despite this, formal education in India generally begins after this crucial developmental phase. Early learning currently receives only two to three percent of total education funding, leaving families dependent on fragmented and often ineffective alternatives.
Raising Superstars stated that existing models such as playschools, online learning platforms and physical learning centres face significant limitations. Many playschools operate primarily as daycare facilities with inconsistent curriculum execution, online learning programs rely heavily on screen exposure discouraged by child development experts, and physical centres struggle to offer individualized learning at scale. Prodigy Pathway has been positioned as a solution designed to overcome these challenges through a deeply personalized and structured in-home education system.
Under the program, RS-certified Prodigy Coaches conduct 45 to 60-minute sessions at the child’s home, carrying all required educational materials and activities. The sessions are customized through an AI-driven engine that adapts to each child’s developmental milestones, learning pace and age-specific requirements while remaining aligned with a structured curriculum framework.
The company has taken a distinctly non-traditional approach by eliminating screens, testing and performance pressure from the learning process. Instead, the model focuses on process-led development where children learn through consistent engagement, creativity and interactive activities rather than examination-oriented systems.
Raising Superstars reported strong response during the pilot phase in Mumbai, where the initiative recorded 15-fold revenue growth within seven months despite intentionally restricting enrolment capacity each month. The company also highlighted more than 1,000 detailed parent testimonials documenting outcomes including early reading abilities in children as young as three years old, bilingual speech development, photographic memory, improved socio-emotional skills, creativity enhancement and advanced problem-solving abilities.
Apart from educational outcomes, the initiative is also expected to generate large-scale employment opportunities for women. Raising Superstars plans to recruit, train and certify more than 2,000 women as Prodigy Coaches across over 15 Indian cities while maintaining standardized delivery quality.
Speaking on the launch, Raghav Himatsingka, Co-founder and Chief Executive Officer of Raising Superstars, said the first six years of a child’s life remain the most significant phase of human development and have largely been neglected by conventional education systems. He stated that Prodigy Pathway aims to bring world-class early childhood curriculum directly into homes through a combination of artificial intelligence and trained human educators without screens or pressure-driven learning methods.
Currently operating through a pilot model in Mumbai, Raising Superstars plans to expand Prodigy Pathway to more than 15 cities across India over the next three years. The company has set a target of enrolling over 18,000 active children and conducting more than one million learning sessions annually through AI-powered scheduling and logistics systems.
Founded in Mumbai, Raising Superstars operates in the early childhood education sector with a focus on children aged between zero and six years. The company claims to serve more than 500,000 families across over 150 countries. It is also recognized as a deal winner on Shark Tank India and secured the fourth position in TIME’s Global EdTech rankings in 2024. With the launch of Prodigy Pathway, the company is attempting to establish a new category in early education built around personalized, home-based and human-led learning during the most formative years of childhood development.
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