Shah transformed CRED from a venture backed by a personal investment of $1 million in 2018 into a platform with 17 million members and annual revenue of $325 million. The company also recorded its first profitable quarter this year, marking a significant milestone in its growth journey.
Will Cathcart, who led WhatsApp through a period of rapid expansion and maintained a strong emphasis on user privacy, will transition to a new product-building role within Meta. Under his leadership, WhatsApp grew to more than three billion users worldwide and strengthened its position as one of the most widely used messaging platforms.
Kunal Shah, from Mumbai, India to lead Whatsapp announces Zuckerberg. pic.twitter.com/8Gn0bJlzLV
— Sidhant Sibal (@sidhant) June 22, 2026
Meta Chief Executive Officer Mark Zuckerberg praised Shah's track record and backed his appointment as WhatsApp enters a new phase of leadership. The change comes alongside Meta's strategic investment in CRED, reflecting a deeper relationship between the technology giant and the Indian fintech company.
The appointment of Kunal Shah and Meta's substantial investment in CRED represent a significant development in the global technology sector, highlighting the growing influence of Indian entrepreneurs and signaling a new chapter for WhatsApp under fresh leadership.
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