The Chandigarh outlet is the company's 109th store globally and represents a key step in strengthening its presence in North India. Popees, which has built a strong retail network across India and the Middle East, has also announced plans to expand further with upcoming store launches in Zirakpur, Karnal and Yamuna Nagar.
The newly opened store offers a comprehensive range of baby care products designed to address the daily requirements of young families. The product portfolio includes newborn essentials, baby apparel for children aged between zero and four years, bamboo-based clothing and care products, diapers, wipes, shampoos, bath essentials, organic baby care products and a wide range of infant accessories.
Established in 2003, Popees Baby Care has earned the trust of parents through its emphasis on quality, comfort and affordability. The company follows a rigorous quality assurance system under which every product undergoes 28 stringent quality checks before reaching consumers. This focus on safety and reliability has helped the brand build a strong reputation across multiple markets over the past two decades.
Speaking on the occasion, Shaju Thomas, Chairman and Managing Director of Popees Baby Care, said Chandigarh represents a strategically important market and serves as an ideal gateway to North India. He said parents have trusted Popees for more than two decades for safe, comfortable and affordable baby care products and added that the launch reflects the company's commitment to making quality baby care solutions more accessible while strengthening its presence across northern India.
The expansion comes at a time when demand for specialised baby care products is witnessing steady growth across urban and semi-urban markets. Rising awareness among parents regarding product safety, skin-friendly materials and quality standards has increased consumer preference for trusted and established brands in the segment.
Popees has continued to focus on innovation and sustainability through its product portfolio. Its bamboo-based range, organic baby care offerings and child-friendly designs reflect the company's efforts to address changing consumer preferences while maintaining high standards of safety and comfort for infants and toddlers.
The Chandigarh outlet is expected to cater not only to residents of the city but also to families across the wider Tricity region, including Mohali, Panchkula and neighbouring towns. Through its expanding retail network, the company aims to improve access to quality baby care solutions and deliver a seamless shopping experience for parents.
As part of its long-term growth strategy, Popees plans to continue expanding across high-potential markets in North and West India, strengthening its omnichannel presence and bringing its trusted baby care products closer to families nationwide.
Headquartered in Kerala, Popees Baby Care offers a diverse portfolio that includes newborn essentials, baby apparel, diapers, wipes, bath and skincare products, organic baby care solutions and eco-friendly bamboo-based products. With 109 stores worldwide and an expanding presence across India and the Middle East, the company continues to strengthen its position as a trusted name in the baby care segment.
The launch of the Chandigarh store marks a significant chapter in Popees Baby Care's expansion journey, underscoring its commitment to quality, safety and accessibility as it accelerates its presence across India's rapidly growing baby care market.
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