HARLEY of LONDON INDIA (HOLI) and Gilada Finance & Investments Ltd, a BSE-listed and Reserve Bank of India-regulated non-banking financial company, have announced a strategic joint venture backed by the Delamore & Owl Group to architect the HOLNESS Economy, a framework designed to integrate health, wellness, lifestyle and innovation within a unified financial and delivery ecosystem.
The collaboration aims to establish Wellness Finance as a new asset class in India by creating structured financing solutions for consumers, wellness-focused enterprises and investors at a time when healthcare affordability continues to remain a major challenge for millions of households.
According to industry estimates, India’s healthcare financing solutions market was valued at more than USD 6.5 billion in 2024 and is projected to reach USD 10.4 billion by 2030, registering a compound annual growth rate of 8 percent. Despite this expansion, out-of-pocket expenditure still accounts for nearly 62 percent of total healthcare spending, highlighting the urgent need for accessible and structured financing mechanisms.
Against this backdrop, the joint venture positions Gilada Finance & Investments Ltd as India’s first non-banking financial company dedicated to Wellness Finance. Leveraging its BSE-listed status and Reserve Bank of India-regulated framework, the company intends to develop specialised financial products aimed at expanding access to healthcare and wellness services.
The venture plans to introduce a series of financing instruments, including the HOLNESS CareCredit Fund, which is designed to provide affordable consumer financing for healthcare and wellness access. It will also establish the HOLNESS Small and Medium Enterprise Growth Fund to support wellness-sector businesses. In addition, a Convertible Debenture Programme is proposed to facilitate business expansion while enabling investor participation.
Beyond financial products, the initiative seeks to stimulate demand for preventive healthcare and lifestyle services, support wellness-focused small and medium enterprises, generate employment opportunities and strengthen local economies. The partners also intend to improve healthcare affordability through convenient payment options for medical procedures and treatments, enabling more families to access quality healthcare without immediate financial pressure.
Speaking on the development, Sanjeev Kumar, Founder of HARLEY of LONDON INDIA and Chief Executive Officer of Delamore & Owl Group, said the initiative represents a bridge between investors and communities.
“This is more than finance. It is a covenant with society. We are building a bridge between investors and communities, where every rupee deployed improves lives while creating sustainable returns. By linking capital markets with human well-being, and by making healthcare more affordable through easy payment options for treatments, we are pioneering a new sector that will define India’s next wave of economic growth,” he said.
Rajgopal Gilada, Managing Director of Gilada Finance & Investments Ltd, said the partnership combines regulatory strength with a long-term vision for healthcare and wellness financing.
“Our listing on BSE and Reserve Bank of India regulations provides the foundation. With HOLI’s vision and Delamore’s sponsorship, we are transforming Gilada into India’s finest financial technology-enabled, health, wellness and lifestyle-focused financial institution. This joint venture will not only strengthen investor confidence but also empower millions of families across India by making healthcare more accessible and affordable,” he said.
According to the roadmap outlined by the partners, the venture will focus on board integration, fund structuring, compliance mechanisms and quarterly valuation monitoring. As part of its long-term strategy, the partnership also includes an optional phased rebranding of Gilada Finance & Investments Ltd into Delamore Gilada Capital Ltd to enhance international appeal while maintaining business continuity.
Looking beyond the domestic market, the partners have also announced plans to expand into Gulf Cooperation Council countries, the United Kingdom and Singapore within the next 24 months, supported by analyst engagement and strategic stakeholder outreach.
The initiative is built around four pillars, including the creation of Wellness Finance as a new asset class, alignment of investor confidence with measurable social impact, implementation of a structured execution roadmap and the promotion of dignity in healthcare access.
As healthcare, wellness and financial innovation increasingly converge, the HARLEY of LONDON INDIA-Gilada partnership marks a significant attempt to create dedicated financial infrastructure around India’s expanding wellness economy while addressing one of the country’s most persistent challenges — affordable access to healthcare for millions of citizens.
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