The grand inauguration ceremony was led by former Telangana Minister Sri Errabelli Dayakar Rao and Sri Satish Reddy, President-Elect of the American Telugu Association. The ribbon-cutting event witnessed the presence of a large gathering of community leaders, families and well-wishers, highlighting the significance of the occasion for the 62-year-old jewellery brand.
Kushal Kankaria, Chairman of PMJ Jewels, described the launch as a moment of immense pride for the company. He stated that for more than six decades, PMJ Jewels has served as a trusted custodian of Indian heritage and craftsmanship and that the opening of the Frisco showroom would enable the brand to bring its legacy of trust, quality and timeless elegance directly to the Telugu community in Dallas. He said the showroom represents not merely a retail outlet but an extension of home.
Dishu, Director of United States Operations at PMJ Jewels, said the company had worked extensively to create a space that combines the grandeur of the brand with the warmth of Indian hospitality. She stated that the showroom houses exquisite bridal collections, jewellery designed for coming-of-age ceremonies, traditional celebration collections and pieces for everyday wear, with each design reflecting the essence of Indian heritage. She added that the enthusiastic response from the community had been heartwarming and reaffirmed the brand’s commitment to serving the Telugu diaspora with the same trust and affection that generations of customers have placed in PMJ Jewels.
A major attraction of the inauguration was a special message from Indian film superstar Mahesh Babu, who addressed the community and emphasized that although they live far from home, they no longer have to remain disconnected from traditions and jewellery, as PMJ Jewels has established a presence in Frisco, Dallas.
Dinesh Kankaria, Managing Director of PMJ Jewels, extended a personal invitation to members of the Telugu community across the United States. He urged families to visit the Frisco showroom over weekends to experience traditional and contemporary jewellery collections and said customers would always feel at home at PMJ Jewels.
The two-day grand opening celebrations held on June 20 and June 21 featured live jewellery presentations by models dressed in traditional attire, exclusive inaugural offers and interactive sessions that provided visitors with an opportunity to closely experience the brand’s signature craftsmanship.
Established in 1964, PMJ Jewels is regarded as one of India’s most trusted jewellery brands and is known for its gold, diamond and traditional South Indian jewellery collections. With a longstanding commitment to quality, craftsmanship and customer confidence, the company continues its mission of preserving and celebrating Indian traditions while delivering world-class jewellery to the global Indian community.
The opening of the Frisco showroom marks another significant chapter in the brand’s journey, reinforcing its commitment to connecting generations of the Indian diaspora with their cultural heritage through timeless jewellery and trusted craftsmanship.
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