The brand has introduced four new shades—Rich Mocha, Carnival Red, Pumpkin Spice, and Primrose Pink—bringing the total collection to 16 shades. The expanded range is designed as a curated colour story specifically calibrated for Indian skin tones, combining aesthetic refinement with clinically measured performance outcomes.
Kiro’s Velvet Soufflé Soft Matte Lipstick is positioned as a product that bridges skincare-level evaluation standards with makeup formulation. The product has been clinically tested using advanced dermatological instruments, including a Corneometer to measure hydration levels and a Tewameter to assess transepidermal water loss and barrier function.
According to the company, testing conducted on a 36-woman Indian panel demonstrated significant measurable improvements. The results indicated a 59 percent increase in lip hydration after a single application, a 23 percent improvement in skin barrier function, and validated wear lasting up to eight hours using dermatologist-graded evaluation standards. At the eight-hour mark, hydration levels reportedly remained 22 percent above baseline, challenging conventional assumptions that matte lipsticks compromise moisture retention over time.
The clinical evaluation further showed uniform results across participants, with 100 percent demonstrating improved hydration and barrier function after one use, while no irritation was reported at any measured interval. The consistency of results has been positioned by the brand as a defining factor in its formulation standards.
Beyond clinical performance, the product maintains a sensory-focused formulation described as a soufflé matte finish, designed to deliver a soft, diffused, and lightweight texture. Internal testing feedback indicated that 92 percent of participants perceived the formula as lighter than whipped cream, while 67 percent achieved full colour payoff in a single application.
Speaking on the expansion, Vasundhara Patni, Founder of Kiro, stated that performance in makeup should be measurable in the same way as skincare. She noted that lip skin is inherently more vulnerable due to the absence of sebaceous glands and higher susceptibility to dehydration. She further stated that testing lipstick under clinical conditions was a deliberate formulation decision aimed at ensuring comfort and long-term lip support during wear.
The newly introduced shades extend the brand’s calibrated colour philosophy. Rich Mocha offers a deep brown tone with enhanced depth and payoff. Carnival Red delivers a saturated red designed for full-impact single-swipe application. Pumpkin Spice introduces a warm orange-brown tone aimed at adding richness and dimension. Primrose Pink presents a vivid nude pink intended to enhance rather than neutralize Indian skin tones.
With this expansion, Kiro has positioned Velvet Soufflé as a clinically validated matte lipstick range that integrates measurable skincare-grade performance metrics into cosmetic formulation. The brand emphasizes that this approach redefines traditional expectations of matte lip colour by prioritizing hydration, barrier protection, and sustained wear alongside aesthetic delivery.
The expansion to 16 shades reinforces the brand’s intent to create a comprehensive and performance-driven lip colour wardrobe aligned with both clinical standards and diverse tonal compatibility.
In a category historically driven by visual appeal alone, Kiro’s latest expansion signals a shift toward measurable cosmetic performance, establishing a framework where lip colour is evaluated not only by appearance but by clinically substantiated skin benefits.
The Velvet Soufflé Soft Matte Lipstick range is available through the brand’s official platform.
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