Crocs Brings ‘Feel It All’ Festive Campaign to India With KL Rahul and Star-Studded Cast

The campaign builds on the idea that celebrations are becoming increasingly personal, expressive and multifaceted. As consumers seek styles that allow them to showcase their individuality without compromising on comfort, Crocs’ ‘Feel It All’ platform highlights the brand’s approach to bringing together comfort, style and personalisation across festive occasions.

At the heart of the campaign is a social-first film featuring KL Rahul, built around a playful ‘dhoom scroll’ that transforms his social media feed into a gateway to different festive experiences. As Rahul navigates a stream of posts, each swipe takes him into a new setting featuring veteran actor Dalip Tahil, creators Rida Tharana and Prish, and internet-famous bodyguard Amin Khan.

Through their distinct personalities, quirks, traditions and individual styles, the characters represent the diverse ways people across India come together during the festive season. The film offers different perspectives on contemporary celebrations, bringing together personalities and experiences that reflect the variety of modern Indian festive culture.

The narrative unfolds against an original soundtrack by industry stalwart Mikey McCleary. A series of unexpected encounters captures the diversity, energy and individuality associated with the season. As Rahul moves between these experiences, the boundary between the digital and real worlds begins to blur, leading to the realisation that while social media feeds can capture the spirit of the festive season, its most meaningful moments are experienced with the people around us.

Crocs’ festive capsule collection is integrated into the campaign, featuring the Classic Ballet silhouette and Saturday Sandal, styled with elevated, blingy Jibbitz charms. Through the different styles and personalities portrayed in the film, the collection demonstrates how comfort, customisation and festive dressing can be combined to create looks that reflect individual preferences for different celebrations.

Commenting on the campaign launch, Varun Sehgal, SVP & General Manager, APAC, Crocs, said, “India's festive season is not only a key business moment but also a powerful expression of culture, identity and individuality. With Feel It All, we wanted to celebrate the different ways people show up during this time of year. By pairing our iconic silhouettes with festive styling and personalization, we're giving consumers fresh inspiration to make Crocs a part of their celebrations while staying true to their own unique style.”

KL Rahul, Crocs’ Global Brand Ambassador, said, “I am someone who usually enjoys being away from the spotlight, so being part of a film with so much energy and personality was fun for me. What made the experience even more interesting was discovering how I could style Crocs shoes and Jibbitz charms with festive looks and seeing how naturally they worked with even the most elevated outfits.”

Conceptualised by One Hand Clap, the campaign brings together a mix of characters and festive moments through the lens of KL Rahul’s social media feed. Explaining the creative approach, Nirzery Iswalkar, Group Creative Head, One Hand Clap, said, “The idea was to create a festive celebration that feels as varied and unpredictable as the people in it. KL Rahul’s social media feed gave us the perfect device to move between different worlds, personalities and moments while keeping the film playful and full of energy. Every swipe brings a new story, but Crocs is the thread that brings them all together.”

The film adopts a young, playful and feel-good approach, celebrating the freedom to express oneself and experience the festive season in an individual way. The campaign extends beyond the film through an integrated 360-degree rollout across digital, social, influencer and retail channels.

The broader campaign will be supported by creator collaborations, festive gifting, elevated in-store experiences and curated seasonal assortments. Through these activities, Crocs aims to reinforce its combination of comfort, style and personalisation across consumer touchpoints, bringing its global ‘Feel It All’ platform into the context of India’s festive celebrations.

Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The company’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels.

For more information on Crocs, Inc., visit investors.crocs.com. Further details about the brands are available at www.crocs.com and www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow Crocs and HEYDUDE on their social platforms.