The launch addresses changing consumer needs, as people increasingly look for convenient ways to prepare vegetables, simple home-cooked meals and snacks while adapting to limited kitchen space and access to cooking equipment. The demand for compact, multi-purpose appliances also reflects the importance of easier handling and flexible cooking options in everyday routines.
The Crompton InstaNourish Pro brings multiple cooking capabilities into one appliance, allowing users to sear, steam and boil a variety of foods. From preparing rice and steamed vegetables to making snacks and reheating food, the kettle is designed to offer flexibility without requiring consumers to use multiple appliances.
The appliance operates at 600W and has a capacity of 1.2 litres, making it suitable for everyday cooking and beverage preparation. It features a stainless steel steamer basket for steaming vegetables, snacks and other foods, along with a cool-touch body designed to support safer handling and help reduce the risk of accidental burns.
For added protection, the InstaNourish Pro includes dry boil protection with an automatic shut-off function that switches off the appliance in the event of dry boiling. Its wide mouth is designed to make operation, stirring and cleaning easier, while an LED indicator signals when the appliance is in operation. The multi-utility design allows consumers to prepare different types of food using a single appliance.
Commenting on the launch, Anand Kumar N, Business Head – Pumps & Kitchen Appliances, Crompton Greaves Consumer Electricals Ltd., said, “As consumers adapt to changing lifestyles and living spaces, they are looking for greater flexibility in how they prepare meals at home. With smaller kitchens, varied cooking needs and, in some cases, limited access to conventional cooking appliances, there is a growing need for solutions that can adapt to different routines and spaces. We saw an opportunity to bring together multiple cooking needs in a compact appliance that can fit more easily into everyday kitchens and lifestyles. With InstaNourish Pro, our aim is to make cooking more versatile and convenient by giving consumers the freedom to sear, steam and boil using one appliance, while making it easier to prepare a variety of foods at home.”
The Crompton InstaNourish Pro Multi Purpose Kettle will be available through Crompton authorised retail outlets nationwide and leading e-commerce channels at an MRP of INR 2,700. The product comes with a one-year warranty. The package includes the main unit, a glass lid, a stainless steel steamer basket, an egg boiler stand, a user manual and a warranty card.
Crompton Greaves Consumer Electricals Ltd. has a brand legacy of over 85 years and is India’s market leader in the categories of fans and residential pumps. The company has developed a portfolio of products for modern consumers, including fans, pumps, lighting solutions, water heaters, air coolers and small kitchen appliances such as mixer grinders, air fryers, OTGs and electric kettles, as well as other home appliances, including irons and built-in kitchen appliances.
The company continues to invest in branding and innovation to better understand consumer needs and support energy efficiency. Its consumer business operates through an established distribution network backed by a strong dealer base across the country, a wide service network and after-sales support. Beyond its consumer portfolio, Crompton has a business-to-business presence in the lighting segment, providing advanced and energy-efficient solutions for commercial and industrial applications.
In 2025, Crompton became the first lighting company to receive GreenPro certification for its B2B lighting solution, reaffirming its focus on sustainability and innovation. The company has also entered the solar rooftop segment, expanding its renewable energy portfolio. Its solar solutions span lighting, pumps and rooftops, reflecting its participation in India’s evolving clean energy landscape.
Crompton’s focus on energy-efficient products has earned it three National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency (BEE), Ministry of Power. The most recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu, for the company’s storage water heater in 2023. In 2019, Crompton received awards in two categories: Ceiling Fans and LED Bulbs.
The company was also recognised as one of India’s Best Managed Companies 2022 by Deloitte Private and featured among India’s Top 500 Companies 2022 by Dun & Bradstreet India. It was included in the Brand Top 75 most valuable Indian brands list for 2020, released by WPP and Kantar. Additionally, Crompton was recognised as Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.
With the launch of the InstaNourish Pro Multi Purpose Kettle, Crompton is expanding its small kitchen appliance portfolio with a product that combines multiple cooking functions, safety features and a compact design for consumers seeking greater flexibility in everyday meal preparation.
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