Titled around the collaboration between Bisleri and Singh vs Kaur 2, the initiative brings together the cultural appeal of Punjabi cinema and a product that consumers use daily. The limited-edition packaging allows audiences to engage with a familiar part of popular culture beyond the big screen, reflecting growing consumer interest in brands offering culturally relevant and distinctive product experiences.
Commenting on the collaboration, Tushar Malhotra, Senior Director, Bisleri International, said, “Punjabi films are known for their larger-than-life energy, humour and an unmistakable sense of fun, and Singh vs Kaur 2 brings all of that to the screen. We wanted to take that spirit beyond the theatre and onto something consumers interact with every day. These limited-edition Bisleri packs are our way of adding a little more colour, character and Punjabi flavour to an everyday moment.”
The Singh vs Kaur 2 limited-edition packs are available in 250 ml, 500 ml and 1 L formats across Punjab and Delhi, bringing the film's identity to Bisleri's packaged drinking water range through specially designed packaging.
Bisleri International Pvt. Ltd has a legacy spanning over 50 years and has grown into one of India's largest premium beverage businesses. The company produces the country's largest-selling packaged drinking water brand and follows a stringent process involving 90 quality tests and 10-stage purification to maintain its standards for pure, safe and healthy water.
Bisleri International has a strong presence, with 130 operational plants and a distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the UAE market. Its beverage portfolio caters to different occasions, offering Bisleri packaged drinking water, Vedica Himalayan Spring Water and carbonated drinks in multiple flavours, including Bisleri Limonata, Bisleri Pop and Bisleri Soda.
The company's products are also available through its e-commerce platform, Bisleri@Doorstep, which aims to provide customers with a safe and uninterrupted supply of their trusted brand at their doorstep.
Sustainability remains central to Bisleri International's core values, with the company focusing on growth while embedding responsible practices across its business. Through Sustainability 2.0, the company has introduced the Bisleri Greener Promise, which focuses on creating a greener future through initiatives covering recycling, water conservation and sustainability.
Further information about Bisleri International, its people, brands and OSR initiatives is available at www.bisleri.com.
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