Bajaj Finance Launches Loan Fest with Exclusive Entertainment and Lifestyle Rewards for Personal Loan Customers
Bajaj Finance has launched its Loan Fest campaign from July 10 to August 31, offering eligible Personal Loan customers an exclusive reward bundle featuring OTT subscriptions, dining, music, shopping vouchers, and lifestyle benefits. The campaign complements fast digital loan approval, flexible repayment options, and unsecured financing for multiple personal needs.
Under the Loan Fest campaign, eligible customers who successfully receive a Bajaj Finance Personal Loan during the promotional period may receive a complimentary reward bundle. The rewards include six months of membership to Zee5, Sony LIV, and 14 other OTT platforms, a three-month JioHotstar membership, a three-month Zomato Gold membership, a three-month JioSaavn Pro subscription, a 45-day Gaana membership, and more than 40 complimentary vouchers. The company stated that the reward bundle will be offered after the successful disbursal of the loan and will remain subject to customer eligibility as well as applicable terms and conditions.
Bajaj Finance continues to offer unsecured personal loans with a seamless application process. Customers can avail loan amounts ranging from Rs. 40,000 to Rs. 55 lakh, with interest rates ranging between 10 percent and 30 percent per annum. The company offers quick approval based on customer eligibility, with funds expected to be disbursed within 24 hours after approval and successful verification. Repayment tenures range from 12 months to 108 months, while the application process requires minimal documentation, does not require collateral, and is completed entirely through a digital platform.
To help customers make informed borrowing decisions, Bajaj Finance provides a personal loan EMI calculator before the application process. The calculator enables applicants to estimate their monthly instalments based on the selected loan amount, interest rate, and repayment tenure. It also allows customers to compare different repayment options and select a repayment plan that aligns with their monthly financial commitments.
The application process begins with customers visiting the Bajaj Finance Personal Loan page and checking their loan eligibility by entering the required loan amount and selecting the preferred repayment tenure. Applicants then provide their personal, financial, and employment details to receive a personalised loan offer. After reviewing the offer, customers may adjust the loan amount or repayment tenure according to their requirements. The process continues with KYC verification and bank account verification to facilitate loan disbursal. Once the application is submitted for assessment, a loan specialist contacts the applicant regarding the next steps. Eligible customers may receive the approved loan amount within 24 hours after successful verification.
The company stated that the Bajaj Finance Personal Loan is suitable for a wide range of financial needs, including home renovation, education, travel, medical expenses, and other planned or unexpected expenditures. During the Loan Fest campaign, the addition of complimentary entertainment, dining, music, shopping, and lifestyle benefits is intended to make the borrowing experience more rewarding for eligible customers.
The promotional campaign is subject to applicable terms and conditions.
Bajaj Finance Limited, a subsidiary of Bajaj Finserv Limited, is a deposit-taking Non-Banking Financial Company registered with the Reserve Bank of India and classified as an Investment and Credit Company. The company is engaged in lending and the acceptance of deposits, serving retail, small and medium enterprise, and commercial customers across urban and rural India. It also offers public and corporate deposit products along with a diversified portfolio of financial services. With a history spanning thirty-five years, the company has built a consolidated customer franchise of 69.14 million customers. Bajaj Finance holds the highest domestic credit ratings of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable and ICRA AAA (Stable) for its fixed deposit programme. It also holds a long-term issuer credit rating of BB+/Positive and a short-term rating of B from S&P Global Ratings.
The launch of Loan Fest reinforces Bajaj Finance's strategy of combining rapid access to unsecured credit with additional customer benefits, offering eligible borrowers both financial support and value-added lifestyle rewards during the limited campaign period.

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