Ajai Puri Launches Debut Book The Forever Student, Offering Four Decades of Leadership Lessons for the Modern Workforce
Veteran business leader Ajai Puri has launched The Forever Student, a leadership and career development book published by Qurate Books. Drawing on more than four decades of corporate experience, the book offers practical lessons on leadership, integrity, resilience, adaptability, empathy, and lifelong learning while supporting social welfare through author royalties.
The book argues that in an era where technical skills become outdated at an unprecedented pace, qualities such as curiosity, adaptability, courage to make bold decisions, and continuous learning are the most enduring competitive advantages. Through a series of deeply personal yet universally relevant letters, Ajai Puri shares insights on leadership, resilience, decision-making, relationships, communication, values, and self-awareness. Rather than presenting conventional career advice, the book encourages readers to embrace uncertainty, learn from failure, and remain lifelong students throughout their professional journeys. The publication also features a foreword by Sunil Bharti Mittal, Founder and Chairman of Bharti Enterprises.
Speaking about the book, Ajai Puri said that while technology will continue to reshape the workplace, qualities including character, integrity, empathy, and a commitment to continuous learning will always distinguish exceptional leaders. He described the book as a collection of conversations he wished he had with his 21-year-old self and expressed hope that it would inspire readers to remain curious, lead with humility, and pursue success without compromising their values.
Published by Qurate Books, The Forever Student combines elements of memoir, mentorship, and leadership guidance. Drawing upon more than 40 years of experience in leading teams, establishing and expanding businesses, and mentoring professionals, Puri offers practical wisdom that transcends industries and generations. Written for young professionals, aspiring leaders, and experienced executives, the book reinforces the idea that the most successful individuals are those who never stop learning.
Pramod Khera, Chief Executive Officer of Qurate Books, said that with organisations increasingly seeking leaders who combine business expertise with emotional intelligence, strong values, and adaptability, The Forever Student arrives at a defining moment for the global workforce. He described the publication as more than a career guide, calling it an invitation to develop a lifelong mindset of growth while reminding readers that although industries and technologies continue to evolve, the pursuit of learning and humanity remains the most reliable path to lasting success.
Ajai Puri's professional career includes leadership roles at VST, an associate company of British American Tobacco, Cargill India, and Chief Operating Officer of Bharti Airtel for India and Southeast Asia. As the longest-serving member of the Airtel Management Board, he played a significant role in transforming the company into a digital-first enterprise, contributing to India's digital growth. His commitment to lifelong learning led him to pursue executive education at Harvard, Wharton, and INSEAD. He currently advises entrepreneurs, serves on corporate boards, and is actively involved in philanthropic initiatives through SVP. Based in Gurgaon, Puri continues to advocate the philosophy that the most influential leaders are those who never stop listening, learning, and serving others.
The author has also announced that every rupee earned from the sale of The Forever Student will be donated towards social welfare initiatives.
The launch of The Forever Student comes at a pivotal time when organisations worldwide are redefining leadership for an increasingly technology-driven future. By combining decades of corporate experience with timeless values of integrity, empathy, resilience, and continuous learning, the book seeks to provide a meaningful roadmap for professionals navigating an era of constant change while reinforcing that lifelong learning remains the foundation of enduring success.

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