Strategically located near Aerocity, one of Delhi NCR's busiest hospitality and commercial corridors, the upcoming property is designed to serve both business and leisure travellers. The development marks the debut of the W Hotels brand in Delhi NCR and will become only the second W Hotels property in India after Goa.
The luxury hotel will be developed as a contemporary, design-led destination that reflects the global identity of W Hotels while embracing the cultural character of the region. Built around the brand's internationally recognized principles of detail-driven design, anticipatory service, and vibrant guest experiences, the property aims to redefine luxury hospitality for a new generation of travellers seeking sophistication, creativity, and immersive experiences.
Announcing the project, Rajiv Kumar, Vice Chairman of DS Group, said that India's hospitality industry is witnessing unprecedented growth, driven by a sharp increase in domestic travel and a significant demand-supply imbalance in the premium hotel segment. He stated that India currently has approximately 0.27 hotel rooms per 1,000 people compared to the global average of 2.2, indicating that the country's hotel penetration remains nearly one-tenth of the international benchmark.
He further said that as leading global hospitality brands continue expanding across India, New Delhi remains the country's primary gateway for diplomatic, corporate, and international business travellers, making it one of the most significant destinations for premium hotel brands. According to him, bringing Marriott International's W Hotels brand to Delhi NCR reinforces DS Group's long-term commitment to hospitality while strengthening its strategy of delivering world-class guest experiences.
Nathan Andrews, Business Head of Hospitality at DS Group, described the project as a major milestone in the company's expansion strategy. He said the Group aims to operate between 10 and 12 hotels by the financial year 2029, with the introduction of W Hotels establishing a new benchmark for design-led luxury in one of India's most competitive hospitality markets.
He added that the Aerocity region continues to demonstrate exceptional demand and strong Revenue Per Available Room growth, making it an ideal destination for a globally recognized luxury brand offering unmatched connectivity and long-term commercial value. Andrews stated that the collaboration reflects DS Group's commitment to shaping the future of Indian hospitality by creating carefully curated, high-impact experiences for modern global travellers.
Kiran Andicot, Senior Vice President, South Asia, Marriott International, said the company continues to expand its hospitality portfolio across India to meet the evolving expectations of guests and property owners. He stated that the signing of the first W Hotels property in Delhi NCR will introduce a bold new expression of luxury to one of India's most dynamic and fast-growing hospitality markets.
He further said Marriott International is pleased to collaborate with DS Group, whose legacy of excellence and forward-looking approach to premium hospitality aligns with Marriott International's commitment to delivering differentiated, high-quality hospitality experiences built on strong partnerships and long-term value creation.
Inspired by the W Hotels philosophy of celebrating individuality, encouraging curiosity, and expanding perspectives, the hotel is expected to redefine traditional luxury hospitality. The project will feature avant-garde interiors, vibrant social spaces including the signature W Lounge, and a dynamic atmosphere that transforms the property from a conventional hotel into a lifestyle destination centred on design, music, culture, and social engagement.
The partnership reflects DS Group's strategic vision of expanding its presence in modern luxury hospitality while delivering premium, experience-driven destinations in high-growth urban markets. Known worldwide for its bold design language and contemporary approach to luxury, W Hotels will add a distinctive lifestyle dimension to the company's hospitality portfolio by promoting creativity, self-expression, and meaningful guest experiences.
DS Group is pursuing an ambitious hospitality expansion plan with the objective of doubling its existing room inventory by 2029. The company has committed an investment of Rs. 1,000 crore over the coming years to expand primarily across the luxury and mid-scale hospitality segments in high-growth Tier I and Tier II cities.
The Group currently operates six hospitality properties across major destinations, including Namah Nainital, Namah Jim Corbett, Radisson Blu Guwahati, InterContinental Jaipur, Renaissance Bengaluru, and Holiday Inn Express Kolkata.
Founded in 1929, the Dharampal Satyapal Group has evolved into one of India's leading diversified business groups with operations spanning food and beverages, confectionery, mouth fresheners, hospitality, agriculture, luxury retail, and multiple investment businesses. Its portfolio includes well-known brands such as Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L'Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, and Namah.
Beyond business expansion, DS Group continues to strengthen its sustainability initiatives. The company's headquarters has received Leadership in Energy and Environmental Design Platinum certification under the United States Green Building Council Existing Building Operations and Maintenance Version 4.0 programme, along with Leadership in Energy and Environmental Design Zero Carbon Certification. The Group has also implemented a comprehensive Double Materiality Assessment across all business verticals to align financial performance with global Environmental, Social and Governance priorities. Additionally, DS Group maintains a water positivity index of 1.8 across its business operations at 30 locations throughout India.
The launch of the W Hotels project in Delhi NCR represents a significant milestone for both DS Group and Marriott International, reflecting growing investor confidence in India's rapidly expanding hospitality sector while reinforcing the country's emergence as one of the world's most attractive luxury travel and business destinations.
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