The event, titled ICONiQ White Nights, is being positioned as an immersive cultural showcase that extends beyond a traditional concert format. The evening is designed as a high-energy fusion of music, fashion, nightlife, and contemporary culture, with guests invited to follow a signature all-white dress code that reflects a unified visual identity and an elevated experiential theme.
Organizers have emphasized that the concept is intended to deliver a visually striking and immersive environment that aligns with the growing demand for premium live entertainment experiences in India. The Dome, known for its compact and intimate structure, is expected to intensify audience engagement by offering closer proximity between performers and fans, creating a setting where live music experiences become more personal and impactful compared to large-scale stadium productions.
The appearance of Trey Songz marks a notable moment for India’s live entertainment landscape, as international R&B performances of this scale remain relatively rare in the country. The artist, widely recognized for shaping modern R&B over nearly two decades, has achieved global acclaim with billions of streams and chart-topping tracks including “Say Aah,” “Bottoms Up,” “Can’t Help But Wait,” “Heart Attack,” “Na Na,” and “Slow Motion.” His performances are known for strong audience interaction, high energy, and setlists featuring some of his most popular hits.
Speaking on the collaboration, Amar Sinha, Managing Director of Allied Blenders and Distillers Limited, stated that global music experiences have evolved into defining cultural moments for new-age consumers. He noted that the ICONiQ White platform has been developed to reflect contemporary aspirations, individuality, and cultural engagement, and described the partnership as an opportunity to place the brand at the centre of immersive cultural experiences that resonate with modern audiences.
Nikhil Uniyal, Business Head at Percept Live, stated that the event has been designed in response to evolving audience expectations for immersive and shareable experiences. He highlighted that the combination of The Dome’s intimate setting and the White Nights visual theme has been curated to deliver a distinctive and elevated live entertainment format aligned with India’s growing appetite for global music culture.
Sonal Shah, Head of Brand Partnerships and Sponsorship Sales at Percept Live, emphasized that the event sits at the intersection of music, fashion, and lifestyle, offering a strategic platform for brands seeking to engage India’s urban youth demographic through experiential storytelling and cultural alignment.
Tickets for ICONiQ White Nights with Trey Songz in Mumbai have been made available exclusively through Live Your City. Pricing has been structured across Gold, Platinum, and Fan Pit categories, ranging from INR 1,999 to INR 4,999, ensuring both accessibility and premium positioning for attendees.
Percept Live, established in 2012 as the live entertainment division of Percept Limited, is known for developing major intellectual properties including Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, and XCC. The company brings more than four decades of expertise in entertainment asset creation and event production.
Allied Blenders and Distillers Limited operates across multiple spirits categories including whisky, brandy, rum, vodka, and gin. Its portfolio includes brands such as Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies, and ICONiQ White Whisky. The company operates a manufacturing network comprising 40 units, including owned bottling plants, distilleries, and PET bottle manufacturing facilities alongside non-owned production units.
As anticipation builds, ICONiQ White Nights at The Dome is expected to emerge as one of Mumbai’s defining summer entertainment events, bringing together global music talent, premium production design, and a fashion-forward audience under a unified cultural experience.
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