The launch introduces customers in Lakshadweep to the jewellery brand’s range of gold and diamond ornaments, along with special inaugural offers and promotional schemes.
As part of the opening celebrations, customers shopping at the Kavaratti showroom until November 10 will receive a discount of ₹1,000 per sovereign of gold. Five lucky customers were also selected through a lucky draw to receive diamond rings. Customers making purchases during the first 10 days of the showroom's opening will have an opportunity to win one of 10 sports bicycles through a lucky draw. Weekly lucky draws will additionally offer gold coins and several other gifts.
The showroom offers HUID 916 gold ornaments at the lowest making charges. Customers purchasing diamond jewellery can avail discounts of up to 50% on making charges. An advance booking scheme is also available to protect customers against fluctuations in gold prices. The showroom further provides customers with the option of selling their old gold jewellery, irrespective of where it was originally purchased, at the best market price.
Dr. Boby Chemmanur, popularly known as boCHE, is the Chairman and Managing Director of Boby Chemmanur International Group. He has achieved the 812-km Run Unique World Record and a Guinness World Record for world peace. Known as a businessman, sportsman, social worker, motivator and entertainer, he is also the patron of the Federation of Indian Blood Donors Organization. His fan clubs have millions of members across several countries.
boCHE was the soul mate of football legend Diego Maradona. He also undertook the ‘YaachakaYatra’ to raise ₹34 crore as blood money to cancel the death sentence of Abdul Rahim, an innocent person from Kozhikode who was sentenced to death in Saudi Arabia. During the campaign, he travelled through the districts of Kerala and sought donations from the public to collect the required amount.
With a 163-year legacy, Boby Chemmanur International Group has established a presence across India, the USA and the UAE. Its business portfolio includes Boby Chemmanur International Jewellers, boCHE Gold Loan operated by Chemmanur Credits and Investments Limited (NBFC), Boby Oxygen resorts, boCHE Tours & Travels, Phygicart.com, an e-commerce platform, boCHE the butcher, an integrated meat store, boCHE Appliances, boCHE Shakesbierre, boCHE Club, boCHE Island, a floating resort, boCHE Pub, boCHE Tea, boCHE Brahmi Tea, Caravan Tourism, boCHE 1000 acre, boCHE lens, Ciinfos, boCHE First Kiss- Baby Wear, boCHE Food Express, boCHE Garment factory, boCHE Hills, boCHE homes and boCHE insurance.
boCHE Gold & Diamonds is the group's new venture. The group has also introduced initiatives described as firsts in India, including Mobile Jewellery called Parakkum Jewellery, Rolls Royce taxi and Helicopter taxi.
Boby Chemmanur International Group employs more than 41,000 individuals across its various business verticals. Along with its marketing team, the group has more than 500,000 affiliates and sales officers and operates across various business fields. According to the group, boCHE's smart work, vision and dedication have helped make the brand internationally known to more than 250 million people.
boCHE has millions of followers across different social media platforms and has received more than 200 awards and recognitions for his performance in various fields. A significant achievement in his sporting career was completing an 812-kilometre run on the road to spread the message, "Give blood save life", setting a Unique World Record. He also donated an amount to people in need during the marathon.
Among his recognitions, boCHE considers the Mother Teresa Award the most prestigious. His other awards include the Guinness World Record for world peace, Glory of India Award (London), Best Humanitarian Award, Kerala State Business Excellence Award, Global Keraleeyan Award, Mahatma Puraskar and Indo British Business Excellence Award.
Charity and social service form a major part of boCHE's activities, with a significant portion of his profit and time dedicated to these efforts. The boCHE Fans Charitable Trust established Life Vision Charity Homes to care for destitute people living on the streets by providing them with food, medicine and shelter throughout their lives. He undertakes these charitable activities without accepting donations from anyone. The boCHE Fans Charitable Trust, supported by philanthropists from across the world, coordinates his charitable initiatives.
Guided by his motto, "Conquer the world with love", boCHE continues to associate his business activities with social service initiatives. The inauguration in Kavaratti adds Lakshadweep to the group's showroom network and marks the opening of the island's first branded jewellery showroom.
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