The new store will introduce customers to AAPE’s streetwear identity through its design, collections and signature graphics. It will house the brand’s Fall/Winter 2026 collection, featuring men’s and women’s apparel and accessories, including graphic T-shirts, sweatshirts, hoodies, shirts, jackets, bottoms, shorts, caps and bags. The collection will feature the brand’s signature Moon Face logo and graphic-led visual language.
As part of its India debut, AAPE will introduce a special-edition New Delhi T-shirt featuring an exclusive camouflage design. Available in limited quantities, the T-shirt has been created specifically for the brand’s entry into India and celebrates the opening of its first store in the country.
Launched in 2012 as a young collection within the A BATHING APE® universe, AAPE has evolved into a street culture-inspired fashion brand shaped by music, sport and popular culture. Its circular Moon Face logo, camouflage, bold graphics and AAPER family of characters have become defining elements of its collections and retail environments.
Sharing its vision for the Indian market, AAPE BY A BATHING APE® stated, "India represents an exciting opportunity for AAPE, with a young, globally connected audience and a fashion landscape that continues to evolve. Our first store at Ambience Mall, Vasant Kunj gives us an opportunity to introduce AAPE’s distinctive world of streetwear directly to Indian consumers through our collections, graphics and the culture that shapes the brand. As we begin our India journey, we look forward to building a strong connection with a new generation of AAPE consumers and establishing the foundation for our presence across the country."
India’s young, globally connected consumer base and evolving fashion landscape have made the country a market of interest for the brand. Delhi, with its vibrant retail environment and strong connection to youth culture, has been selected as AAPE’s first market in India.
The launch will mark the beginning of the brand’s wider retail journey in the country, with plans to expand into other major Indian cities over the next three years. Further locations and opening timelines will be announced in due course.
AAPE’s entry into India builds on its established international presence across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Singapore, the United Arab Emirates and Saudi Arabia.
The brand has collaborated with globally recognised names, including Coca-Cola, Tommy Jeans and Audi, extending its streetwear identity into partnerships across fashion, lifestyle and automotive culture.
For Fall/Winter 2026, AAPE also collaborated with Alpha Industries, reimagining the iconic MA-1 flight jacket through its streetwear lens. More recently, K-pop group LNGSHOT featured as the face of AAPE’s Fall/Winter 2026 campaign, reflecting the brand’s connection with a new generation of global streetwear and music audiences.
The India launch is being undertaken in partnership with Unit Nine Private Limited, which will serve as AAPE’s retail partner in the country. The company will support the brand’s local retail operations, marketing and customer experience.
Beginning with Delhi, Unit Nine aims to establish a foundation for AAPE’s growth across multiple Indian cities, working closely with the brand’s global team.
A BATHING APE®’s creative vision has continued to push the boundaries of street fashion. Debuting in Spring/Summer 2012, AAPE BY A BATHING APE® (pronounced A-A-P-E) was established as a dynamic, high-energy diffusion line tailored for the next generation of streetwear enthusiasts.
Focused on clean, lightweight and versatile designs, AAPE delivers everyday fashion essentials that balance modern comfort with high-impact street aesthetics. At the core of its visual identity is the AAPE Moonface logo, a streamlined, rounded reinterpretation of A BATHING APE®’s legendary ape head, designed to create an unmistakable impression.
AAPE’s international retail presence spans Asia, North America and the Middle East, with stores in Tokyo, Osaka, Kyoto, Hong Kong, Beijing, Shanghai, Taipei, New York and Los Angeles. Its reach also extends to Seoul, Singapore, Bangkok, Kuala Lumpur and Dubai, alongside locations in Saudi Arabia and Qatar.
The brand’s India launch marks its entry into a new retail market, with Delhi serving as the starting point for its planned expansion over the next three years.
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