The new portfolio comprises three product categories: the flagship BZ40P Series, the enhanced BZ35P Series and the core BZ30P Series. The displays feature a redesigned thin and lightweight form factor, improved installation flexibility, enhanced operability and reduced power consumption, bringing together hardware and software capabilities for commercial applications.
Commenting on the launch, Sunil Nayyar, Managing Director, Sony India, said India's professional display market was witnessing strong momentum, driven by the rapid expansion of digital infrastructure across enterprises, retail, education, transportation and public sector environments.
He said, "With the launch of the new BRAVIA Professional Displays BZ-P Series, Sony continues to strengthen its commitment to delivering industry-leading display solutions that combine exceptional picture quality, operational efficiency, reliability and sustainability. Featuring our advanced Deep Black Non-Glare technology, AI-powered XR processing, integrated System-on-Chip architecture and energy-efficient design, the new lineup is designed to deliver superior visibility and seamless performance even in demanding commercial environments. The BZ-P Series empowers organizations to create more immersive and impactful visual experiences while benefiting from ease of deployment, operational flexibility and long-term value."
The new lineup uses Sony's XR signal processing technology to deliver enhanced clarity, accurate colour reproduction and realistic visuals. Depending on the model, brightness levels range from 400 to 700 nits, supporting visibility across different commercial environments.
A key feature is Sony's Deep Black Non-Glare technology, which is available in Premium and Standard variants. The flagship models offer up to 47% anti-glare performance, while the enhanced and core models provide 25%. The technology is designed to minimise reflections and glare while maintaining deep contrast and vivid image quality. Combined with wide viewing angles, it aims to maintain visual clarity in brightly lit spaces and environments exposed to direct light.
Sony has also redesigned the displays to simplify installation and integration across commercial locations. The thin and lightweight construction incorporates a universal chassis and narrow bezels, supporting portrait installations and videowall configurations.
Centre-positioned VESA mounting holes are intended to make installation easier, while integrated in-chassis handles on the 75-inch and 85-inch models facilitate transportation and deployment. These design changes are aimed at giving businesses and system integrators greater flexibility when installing displays across different environments.
For content management and daily operations, the BZ-P Series incorporates an integrated System-on-Chip (SoC) architecture. This eliminates the need for an additional set-top box for digital signage applications, allowing for a cleaner installation. Sony has also introduced a new user interface and setup programme to simplify deployment and management.
The company said it conducts extensive compatibility testing with leading CMS solution providers worldwide to support integration with customers' preferred digital signage and content management platforms.
Reliability is another focus of the new series. Select models in the BZ40P and BZ35P ranges feature IP5X-compliant dust resistance, making them suitable for applications in transportation facilities, retail environments, industrial facilities and warehouses.
According to Sony, the displays have been engineered to maintain consistent performance and durability during continuous operation, helping businesses manage uptime and operational efficiency.
The BZ-P Series also incorporates energy-efficiency features, including a new high-efficiency optical system and XR processor-based AI backlight control. Sony claims the new displays consume up to 31% less power compared with the previous BZ-L Series, potentially helping organisations reduce operating costs while supporting their sustainability objectives.
The lineup is Energy Star certified, while EPEAT certification is pending. Sony has also increased the use of its proprietary SORPLAS™ recycled plastic material to as much as 43% in select models as part of its efforts to reduce environmental impact and advance its long-term sustainability goals.
An integrated ECO Dashboard allows users to monitor energy consumption, adjust settings and understand the environmental impact of display usage. The feature is intended to help organisations manage energy use and reduce the total cost of ownership.
The flagship BZ40P Series consists of four models with screen sizes ranging from 55 inches to 85 inches. It features Deep Black Non-Glare Premium technology with up to 47% anti-glare performance, 700 nits brightness and IP5X-compliant dust resistance. The series is designed for professional applications requiring higher brightness and enhanced visibility.
Its models are FW-85BZ40P, FW-75BZ40P, FW-65BZ40P and FW-55BZ40P.
The BZ35P Series comprises six models ranging from 43 inches to 85 inches. Equipped with Deep Black Non-Glare Standard technology, the series offers 25% anti-glare performance, 500 nits brightness and IP5X-compliant dust resistance. It is positioned for customers seeking a balance of performance and versatility.
The six models are FW-85BZ35P, FW-75BZ35P, FW-65BZ35P, FW-55BZ35P, FW-50BZ35P and FW-43BZ35P.
The BZ30P Series also includes six models, with screen sizes ranging from 43 inches to 85 inches. It features Deep Black Non-Glare Standard technology with 25% anti-glare performance and 400 nits brightness. The series is designed for everyday professional display applications.
Its models are FW-85BZ30P, FW-75BZ30P, FW-65BZ30P, FW-55BZ30P, FW-50BZ30P and FW-43BZ30P.
The new BZ-P Series complements Sony's existing BRAVIA Professional Displays portfolio, which includes the 98-inch BZ53L Series, BZ30L Series and EZ20L Series.
The BRAVIA Professional Displays BZ-P Series is available across India through Sony's authorised professional solutions distribution network. The 16-model lineup covers screen sizes from 43 inches to 85 inches, with prices starting at Rs. 1,40,000. The displays are available now, with prices varying according to model, screen size and configuration.
Sony India Private Limited, whose ultimate holding company is Sony Group Corporation, Japan, operates across several product categories, including televisions, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company emphasises customer satisfaction and maintains standards in sales and services.
Sony also identifies environmental sustainability as a priority, with the objective of achieving a zero environmental footprint throughout the lifecycle of its products and business activities, contributing to a healthier and enriched life for humanity and future generations.
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