With Paisa Vouchers, consumers can access digital vouchers from popular brands through the Paisabazaar platform. The offering covers everyday shopping, food delivery, travel, entertainment and lifestyle purchases, giving users additional opportunities to save on services and brands they regularly use.
The company said the initiative is aimed at creating more savings opportunities while expanding consumer engagement beyond credit and investment-related services. Through the new offering, Paisabazaar intends to help customers get greater value from their everyday spending and retain more money in their pockets.
Santosh Agarwal, CEO, Paisabazaar, said the company is continuously working to make its platform more relevant and valuable for consumers. He noted that while credit and investments remain the core business areas, the company also sees opportunities to extend value beyond these requirements.
"At Paisabazaar, we are constantly evolving to make our platform more relevant and valuable for consumers. While credit and investments remain the core of our business, we also see an opportunity to create more value beyond these needs. With Paisa Vouchers, we are bringing consumers attractive savings across 300+ brands that are already an integral part of their everyday lives. In partnership with Pine Labs for voucher issuance, we aim to make savings more accessible across shopping, lifestyle and gifting. Our endeavour is to help consumers get more out of their everyday spending, put more money back in their pockets and make Paisabazaar a more rewarding destination at every interaction," Agarwal said.
Consumers can browse and purchase digital vouchers from more than 300 participating brands, including Amazon, Flipkart, Swiggy, Tanishq, MakeMyTrip, Starbucks, Shoppers Stop, Domino's and Pepperfry. The catalogue includes both popular everyday brands and premium and luxury options, catering to different shopping and gifting requirements.
Paisa Vouchers covers several consumer categories, including shopping, food, travel, fashion, entertainment, fitness, health, gaming, technology, home and luxury. The platform also provides access to exclusive offers and discounts across participating brands, allowing consumers to save on regular purchases.
The vouchers are issued instantly following successful payment. Consumers can make payments using UPI and debit cards, while the platform does not levy any additional platform or convenience charges on voucher purchases. Redemption is subject to the respective brand's terms and validity.
To use the service, consumers can browse participating brands and available offers on Paisabazaar, select their preferred vouchers and complete the purchase digitally.
The launch of Paisa Vouchers marks an expansion of Paisabazaar's platform beyond its established financial product offerings, adding digital gift cards and brand vouchers as another consumer service.
Paisabazaar, part of PB Fintech, which has been listed since 2021, is India's leading marketplace for financial products and a free credit score platform. Over the last 12+ years, the company has built the trust and goodwill of more than 58 million consumers across 850 cities and towns in India.
The platform has established partnerships across the financial services ecosystem to offer products ranging from loans and cards to investments and savings, alongside bill payments and mobile recharge services. It also enables consumers to check their free credit scores from all four CICs (Credit Bureaus) in India.
Paisabazaar is an ISO (27001:2013) and PCI DSS certified organisation, with industry-best controls aimed at safeguarding consumers' interests.
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