The collaboration brings the excitement of one of the world’s most iconic superhero franchises to an everyday consumer touchpoint, turning hydration into a fun and collectible experience.
Commenting on the association, Shony Panjikaran, General Manager & Head – Sony Pictures Releasing International, said, “Spider-Man has always had a fun, larger-than-life appeal that connects with audiences across generations. With Spider-Man: Brand New Day, we wanted to take that excitement beyond the big screen and bring it closer to fans through unexpected and engaging consumer touchpoints. Our association with Bisleri allowed us to do just that, bringing the franchise to life through limited-edition bottle designs and a high-impact on-ground activation. It was fantastic to see fans across India experience the magic of Spider-Man in such a fresh and playful way.”
Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We were thrilled to associate with Spider-Man: Brand New Day, the next chapter of one of the biggest and most iconic global movie franchises, and a significant part of today’s global pop culture. The association was brought to life through our limited-edition bottles, which offered an exciting collectible experience for our consumer base.”
The collaboration was amplified through a 360-degree marketing campaign spanning digital engagement, retail visibility and an outdoor activation. Taking the excitement directly to the streets, a branded Spider-Man: Brand New Day x Bisleri truck traversed Mumbai, generating high-impact OOH visibility and building excitement among fans around the film’s theatrical release.
The limited-edition Bisleri bottles were made available across general and modern trade outlets pan-India, allowing consumers and Spider-Man fans to be part of the Spider-Man: Brand New Day experience.
Spider-Man: Brand New Day follows Peter Parker as he fights crime full-time as Spider-Man in a world that does not remember him. The pressure of seeing his old friends move on without him sparks a change in Peter that he may not have the power to control. However, that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves, a powerful villain no one can even see. The world may have forgotten Peter Parker, but he has not forgotten them.
Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions and Sony Pictures Classics.
For additional information, visit www.sonypictures.com/corp/divisions.html.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. As the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and 10-stage purification. It remains committed to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and the UAE market. It offers a range of beverages produced for all occasions, including Bisleri packaged drinking water, Vedica Himalayan Spring Water, and carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda in multiple flavours.
These Bisleri products are also available through the e-commerce platform Bisleri@Doorstep, a D2C platform designed to provide customers with a safe and uninterrupted supply of the brand’s products at their doorstep.
Bisleri International’s core values focus on yielding growth and embedding sustainability by being responsible in all aspects of the business. The organisation has unveiled Sustainability 2.0 with Bisleri Greener Promise, focusing on creating a greener future through initiatives covering recycling, water conservation and sustainability.
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