The company said the decision follows stronger-than-anticipated consumer demand, with sales exceeding initial projections and existing inventory being exhausted ahead of schedule. As fresh inventory is being procured at higher memory and component costs, Ai+ Smartphone has advanced its previously announced price revision to reflect the updated cost structure.
Consumers planning to purchase a new smartphone or upgrade their existing device will have a limited window to buy at current prices. The company has advised customers to complete their purchases by November 10, before the revised pricing takes effect on November 11.
Under the revised pricing structure, the Ai+ Pulse 2 FE with 4GB RAM and 64GB storage will increase from Rs 8,999 to Rs 10,999. The Ai+ Pulse 2 will also see price changes across its variants. The 4GB RAM and 64GB storage variant will rise from Rs 8,999 to Rs 10,999, while the 4GB RAM and 128GB storage variant will increase from Rs 9,999 to Rs 11,499. The 6GB RAM and 128GB storage variant will move from Rs 10,999 to Rs 11,999.
In the 5G segment, the Ai+ Nova 2 5G with 4GB RAM and 64GB storage will be priced at Rs 13,999, up from Rs 11,999. Its 4GB RAM and 128GB storage variant will increase from Rs 12,999 to Rs 14,499, while the 6GB RAM and 128GB storage variant will rise from Rs 13,999 to Rs 14,999.
The Ai+ Nova 2 Neo 5G will also become more expensive across all three variants. The 4GB RAM and 64GB storage model will increase from Rs 12,499 to Rs 14,999. The 4GB RAM and 128GB storage variant will move from Rs 12,999 to Rs 15,999, while the 6GB RAM and 128GB storage version will rise from Rs 14,999 to Rs 16,999.
For the Ai+ Nova 2 Power 5G, the 6GB RAM and 128GB storage variant will see its price increase from Rs 15,999 to Rs 16,999. The 8GB RAM and 128GB storage variant will move from Rs 16,999 to Rs 18,999. The company has marked both previous and revised prices for these variants with an asterisk, indicating that they include bank offers.
The Ai+ Nova 2 Pro 5G with 6GB RAM and 128GB storage will increase from Rs 16,999 to Rs 17,999. Its 8GB RAM and 128GB storage variant will rise from Rs 17,999 to Rs 19,999.
The Ai+ Nova 2 Ultra 5G will also see revised pricing. The 6GB RAM and 128GB storage variant will increase from Rs 18,999 to Rs 20,999, while the 8GB RAM and 128GB storage model will move from Rs 19,999 to Rs 22,999.
The Ai+ NovaFlip 5G, featuring 8GB RAM and 256GB storage, will retain its existing price of Rs 49,999, with no change announced.
Ai+ Smartphone describes itself as a next-generation brand built in India, focused on delivering reliable and high-performance mobile experiences. Its devices are powered by NxtQuantum OS, which the company identifies as India's first sovereign mobile operating system. The brand focuses on clean design, long battery life and trusted software performance while keeping prices accessible without compromising the user experience.
Ai+ Smartphone operates under NxtQuantum Shift Technologies, an Indian deep-tech company developing secure and sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS and is committed to building technology designed, engineered and developed in India while remaining globally competitive.
With the revised prices taking effect on November 11, 2026, November 10 will be the final day for consumers to purchase the affected Ai+ smartphone models at their existing prices, subject to available inventory.
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