The new flavour sachets introduce a flexible method of preparation that combines essential nutrition with flavour options, allowing children to choose a flavour they enjoy while retaining the nutritional base of Dexogrow.
Dexogrow has built its reputation around addressing one of India’s pressing childhood nutrition gaps, Iron deficiency Anemia, which affects a significant proportion of toddlers and can impact cognitive development and learning. With the introduction of the new flavours, the brand aims to offer the same science-backed nutrition with options that children actively look forward to.
Priyanka Verma, Marketing Director, Danone India, said, “Getting toddlers to enjoy something that's genuinely good for them can be a big battle for parents. With Vanilla and Chocolate flavours now part of the Dexogrow range, we want nutrition moments to feel less like a negotiation and more like something kids ask for themselves, without compromising on the nutrition parents count on.”
Dexogrow is a brand for India made in India and features its Iron Biotics engine, which contains nutrients that support 3X iron absorption. Iron absorption plays a crucial role in cognitive development in young children. Through Dexogrow, the company is seeking to underline the importance of early childhood development and help shape the progress of India’s next generation.
The same trusted Dexogrow nutritional base consists of DHA, ARA and a blend of 36 essential nutrients, including Iron Biotics with nutrients that support 3X iron absorption. The addition of Vanilla and Chocolate flavour sachets allows children to select a flavour they would enjoy while continuing to receive the product’s nutritional formulation.
The Vanilla and Chocolate flavour sachets will be available inside existing Dexogrow packs across retail stores and online platforms nationwide. Aligned with the broader Danone mission to provide health through food to as many people as possible, the company aspires to make the improved product accessible to every child across the country.
Customers can buy the new flavours from Amazon at amzn.in/d/0iCed3P9. For more information, consumers can visit www.danone.in.
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