DRA Becomes First CREDAI Tamil Nadu Developer to Adopt Presence-Less Property Registration

The move aligns with the Government of Tamil Nadu’s digital transformation agenda and is aimed at making property transactions faster, transparent and secure while reducing physical dependencies for homebuyers.

As part of the initiative, DRA has established the required infrastructure at its head office and created an exclusive, dedicated setup to enable customers to complete presence-less registrations in accordance with the framework prescribed by the Sub-Registrar Office. The company has also implemented the required digital and compliance systems in line with government guidelines and is working with authorised partners to ensure a secure and streamlined registration process.

The new model removes the need for customers to visit Sub-Registrar Offices or depend on fixed time slots and token-based appointments. It also provides greater flexibility, allowing homebuyers to complete registrations on auspicious days and public holidays.

Commenting on the development, Mr. Ranjeeth Rathod, Managing Director – DRA, said, “We congratulate the Government of Tamil Nadu and the Registration Department on the launch of STAR, a forward-looking reform that will significantly modernize property transactions and improve convenience for homebuyers.”

DRA has also been actively engaging with the office of the IG Registration and TCS to help streamline the process based on actual user experiences.

While buying a home remains a significant and high-value decision often involving personal participation and physical documentation, the presence-less registration model introduces greater convenience by enabling buyers to complete registrations remotely. Customers can align the registration process with their schedules, including weekends, government holidays and personally important or auspicious days.

The initiative also strengthens process standardisation and transparency through digitised workflows designed to improve documentation accuracy and reduce the scope for discrepancies. It enables more efficient use of resources by reducing dependence on extensive physical infrastructure and manual coordination. While not a primary purchase driver, the service serves as a value addition to the overall homebuying experience.

DRA has a legacy of over 40 years and has become a trusted name in the real estate industry, delivering projects across Chennai. With more than 12,000 satisfied customers, the company is associated with trust, transparency and timely delivery.

Under the leadership of Mr. Ranjeeth Rathod, Managing Director, DRA aims to go beyond building apartments by offering customers a “Home of Pride” through thoughtfully designed living spaces that cater to evolving lifestyles and embody a sense of accomplishment and belonging.

Driven by innovation and customer-centricity, DRA has introduced several industry-first initiatives. The company is the first builder in India to conduct 1,357 quality checks before customer handover and the first builder in India to make all its employees co-owners, reinforcing a sense of ownership and accountability across the organisation.

DRA is also the first builder to introduce a Construction Timeline Meter, enabling customers to track project progress with greater transparency while supporting faster delivery timelines.

The company maintains an industry-leading 93% Customer Delight Score. Its projects have also delivered up to 60% price appreciation within three years of launch, creating long-term value for homeowners and investors alike.

DRA’s Timeline Meter for project updates and Customer Delight Meter reflect its focus on customer satisfaction, while its online customer portal provides access to project details and documentation. Its developments, including DRA Tuxedo, 90 Degrees, Ascot, Skylantis, Infinique and iHeart, reflect the company’s focus on modernity and value-driven investments.

Recognised with awards including FICCI’s REISA and the Times Business Awards, DRA holds the distinction of being Chennai’s first developer with CRISIL’s 7-star grading.

Beyond real estate, the company contributes to society through initiatives including pond restoration, nurturing young sporting talent and supporting community development. With its motto, “Timeless Homes, Timely Delivery,” DRA continues to focus on building homes designed to create lasting value and trust.