Launched by GMR Sports in association with Rugby India, the HSBC Rugby Premier League has rapidly established itself as a major platform for promoting rugby across the country. The league has gained additional momentum this year with the introduction of women's franchises in Hyderabad, marking another important step in the sport's development. As part of the partnership, Bisleri will support athlete hydration while participating in digital-first campaigns, on-ground activations, enhanced in-stadium experiences, and community initiatives designed to strengthen fan engagement and expand the league's reach both on and off the field.
Commenting on the three-year association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said the company is proud to partner with the HSBC Rugby Premier League during an important phase of its growth. He stated that over the next three years, Bisleri looks forward to supporting both men's and women's players while contributing to the development of rugby in India. He added that as the sport continues to gain momentum, the partnership provides an opportunity to deepen the company's association with Indian sports while reinforcing the importance of hydration and athlete wellness.
Sujoy Ganguly, Chief Marketing Officer of GMR Sports, said the long-term vision for the Rugby Premier League requires partnerships with organizations that bring credibility and a strong understanding of athletes' needs. He stated that Bisleri's legacy and expertise will help maintain high standards of support for players, including the growing number of women athletes. He added that both organizations are committed to strengthening the foundation of rugby in India and creating an environment where athletes can excel while enabling the league to evolve into a benchmark for sporting excellence.
With team squads now finalized, Season 2 of the HSBC Rugby Premier League is expected to be one of the league's biggest editions. As the Official Hydration Partner, Bisleri will play a key role in supporting athlete hydration and wellness while further strengthening its association with Indian sports and high-performance sporting environments.
Bisleri International, with a legacy spanning more than five decades, has grown into one of India's largest premium beverage companies. As the manufacturer of the country's largest-selling packaged drinking water brand, the company follows a rigorous process involving 114 quality tests and a 10-stage purification system to ensure safe, pure, and healthy drinking water.
The company operates 128 manufacturing plants and maintains an extensive distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the United Arab Emirates. Its product portfolio includes packaged drinking water, Vedica Himalayan Spring Water, carbonated beverages such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. The products are also available through the company's direct-to-consumer platform, Bisleri@Doorstep, ensuring customers receive a safe and uninterrupted supply of its products.
Bisleri International continues to focus on sustainable growth through its Sustainability 2.0 initiative, Bisleri Greener Promise, which emphasizes recycling, water conservation, and environmentally responsible business practices. The partnership with the HSBC Rugby Premier League further reflects the company's commitment to supporting athlete performance, advancing Indian sports, and contributing to the long-term development of rugby across the country.
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