The launch is aimed at businesses serving international customers, particularly in key markets such as the United States, where card payments remain the dominant payment method for both businesses and consumers. Until now, Indian companies accepting international card payments faced multiple operational challenges, including low cross-border card transaction success rates, hidden foreign exchange charges embedded in payment processing costs, and complex reconciliation processes involving multiple service providers.
According to Xflow, its newly introduced card payment acceptance capability has been designed to eliminate these friction points by delivering higher payment success rates, transparent pricing, and seamless settlement through a single compliant infrastructure.
Commenting on the launch, Ashwin Bhatnagar, Co-founder of Xflow, said that card payments continue to be the preferred payment method for global customers, particularly in the United States, and that demand is expected to increase significantly in the coming years. He stated that nearly 48 percent of suppliers worldwide anticipate a substantial rise in buyer demand for card payments over the next five years. He added that Indian businesses previously had to choose between fragmented payment systems, low transaction success rates, and high operational costs. According to him, Xflow's card payment solution addresses these challenges through local payment processing performance, transparent pricing, and settlement via the compliant infrastructure already trusted by its customers.
Eligible businesses can now integrate card payments as a payment option directly into invoices issued to international customers. Xflow stated that it is currently recording card payment success rates exceeding 90 percent, significantly higher than the industry average of approximately 60 percent for cross-border card transactions processed by Indian businesses.
The company further stated that all cross-border fund transfers are processed through its Reserve Bank of India-authorised Payment Aggregator for Cross-Border infrastructure, which already handles cross-border transactions worth millions of dollars every month.
Xflow is a financial services and payment infrastructure company focused on modernising the cross-border payment experience for businesses ranging from freelancers and small enterprises to mid-sized companies and large platform businesses serving millions of customers. The company's name reflects its objective of enabling smooth and transparent cross-border payments.
The company was founded by payment industry veterans Anand Balaji and Ashwin Bhatnagar, who combine extensive experience in the payments sector with technology expertise. Xflow is backed by international investors including Lightspeed, General Catalyst, and Stripe, providing the company with strong financial support as it continues expanding its cross-border payment solutions.
The introduction of international card payment acceptance marks a significant expansion of Xflow's payment capabilities, enabling Indian businesses to offer global customers a preferred payment method while improving transaction success rates, reducing operational complexity, and ensuring compliant settlement through a unified payment infrastructure.
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