The conference opens with a deep focus on consumer perception and market evolution under the Consumer Trust & Market Dynamics track. A featured session titled “Seafood in the Spotlight: Trust. Taste. Tomorrow’s Consumer” will present findings from a GlobeScan bi-annual survey commissioned by the Marine Stewardship Council. The study tracks consumer attitudes across more than 20 global markets and highlights how rising sustainability expectations, cost-of-living pressures, and evolving retail dynamics are reshaping seafood purchasing behaviour. The discussion will examine the growing challenge of building long-term consumer trust in an increasingly complex marketplace.
A separate session will address structural pressures in the Asian shrimp trade, focusing on the rebalancing of export-dependent supply chains as demand and pricing signals shift across major markets. The discussion will highlight reduced import demand from China, elevated tariffs in the United States, and uneven farm output trends. These combined factors are reshaping trade flows, pricing power, and production planning, and are expected to determine which Asian producers can sustain margins and maintain market access during 2026 and 2027.
Under the Innovation and Technology track, industry specialists will examine the rapid expansion of recirculating aquaculture systems across Asia in a session titled “RAS Fish Farming: Why is Asia Leading the Way.” The panel will assess both operational challenges and measurable successes, while evaluating Asia’s emerging leadership in sustainable fish production and its implications for global aquaculture development.
Another session will explore the rising demand for advanced seafood processing across Asia, highlighting how automation, productivity enhancement, and consumer-focused innovation are transforming the sector. The discussion will feature Marcel Franz, Managing Director of BAADER Asia, and Nils Rabe, Global Sales Director Fish at BAADER, who will outline how modern processing technologies are enabling efficiency gains and improved resource utilization while supporting sustainability and profitability goals.
Artificial intelligence and digital transformation will be addressed in “The Definitive Guide to AI & the Tuna Value Chain,” presented by Eric Enno Tamm, Chief Executive Officer of ThisFish Inc. The session will map real-world applications of machine learning, computer vision, generative artificial intelligence, and AI agents across the tuna supply chain, presenting a forward-looking perspective on an AI-optimized system extending from fishing operations to final consumption.
The Food Integrity and Digital Resilience track will feature a session by FAO GLOBEFISH titled “Aquatic Food Fraud: Mislabeling, Market Demand and Consumer Trust.” Based on recent technical findings, the discussion will highlight that up to 20 percent of global fisheries and aquaculture products may be mislabelled, particularly within processed foods, restaurants, and catering services. The session will analyse how price pressures, supply chain complexity, and governance gaps contribute to fraud, while also exploring regulatory and industry responses.
Digital security risks will also take centre stage in “The Invisible Net: Securing the Digital Integrity and Resilience of the Asian Seafood Supply Chain,” led by the President of the Cyber Security Alliance for the Seafood Industry. The session will examine vulnerabilities emerging from increasing reliance on Internet of Things-enabled processing facilities, artificial intelligence-driven logistics, and blockchain-based traceability systems. With global logistics cyber incidents rising by more than 900 percent over five years, experts will warn that a single breach could result in spoilage, financial disruption, and reputational damage. The session will also present a 2026 roadmap focused on protecting operational technology, safeguarding traceability data, and positioning cybersecurity as a core environmental, social, and governance and trade compliance priority.
The event is produced by Diversified, a global business-to-business events and media company established in 1949 and headquartered in Portland, Maine. The company operates across multiple sectors, including seafood, commercial marine, healthcare, clean energy, technology, and business management, and maintains a global presence through offices in Australia, Canada, Hong Kong, and the United Kingdom. Its seafood portfolio includes leading international expositions and SeafoodSource, the official industry media platform covering year-round seafood news.
Seafood Expo Asia/Seafood Processing Asia serves as a key global meeting point for seafood buyers and suppliers, facilitating business networking and trade across the rapidly evolving Asian market. The 2026 edition is expected to reinforce its position as a central platform for dialogue on sustainability, technological advancement, food integrity, and supply chain resilience.
The conference also maintains an active presence across major social media platforms including LinkedIn, Instagram, and Facebook, strengthening industry engagement and global outreach.
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