To ensure a seamless race experience, Bisleri has deployed eight hydration stations along the route and introduced innovative Mist Zones at the Manekshaw Parade Ground finish area. These installations are designed to provide essential cooling relief to runners during the final stretch on Cubbon Road. Hydration support will extend across all race categories, including the Open 10K, Senior Citizen Run, and the 4.2-kilometre Majja Run.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, emphasized the significance of the collaboration, stating that the marathon represents a powerful celebration of Bengaluru’s athletic culture and collective spirit. He noted that the company’s long-standing partnership with Procam International remains central to its commitment to promoting hydration at one of the country’s largest sporting gatherings. He also highlighted the participation of Prakash Padukone and Anisha Padukone as key figures enhancing the event’s prominence.
Vivek Singh, Joint Managing Director of Procam International, acknowledged the critical role played by Bisleri in elevating the marathon into a world-class event. He stressed that hydration is fundamental to any race and that partnering with an organization capable of addressing the technical demands of elite athletes while fostering community participation is invaluable. He added that the inclusion of renowned personalities such as Prakash Padukone and Anisha Padukone strengthens the event’s identity as a celebration of endurance and fitness.
Prakash Padukone described the marathon as an enduring symbol of resilience and unity, underscoring the importance of hydration in athletic performance. He stated that Bisleri’s comprehensive support has significantly enhanced the race experience and praised the introduction of Limited Edition bottles as a tribute to marathon icons and their legacy.
Anisha Padukone highlighted the balance between mental resilience and physical endurance in fitness, noting that the event exemplifies this harmony. She expressed appreciation for the strong community participation in Bengaluru and her association with Bisleri in supporting runners as they strive to achieve personal milestones.
Sustainability initiatives remain integral to the partnership through Bisleri’s ‘Greener Promise’ programme. The event will feature benches made from recycled plastic at designated rest points, reinforcing the company’s commitment to environmental responsibility and a circular economy. In addition, Bisleri has introduced Limited Edition bottles celebrating prominent marathon runners, including Soniya, Abhishek Pal, and Harmanjot Singh, recognizing their contribution to the sport.
With a legacy spanning over five decades, Bisleri International continues to expand its footprint as one of India’s largest premium beverage companies. The brand maintains rigorous quality standards through 114 quality tests and a ten-stage purification process, ensuring safe and reliable drinking water. Its operations include 128 plants and an extensive distribution network of more than 6,000 distributors and 7,500 distribution vehicles across India and the United Arab Emirates.
Beyond packaged drinking water, Bisleri offers a diverse portfolio of beverages catering to multiple consumer preferences, including Vedica Himalayan Spring Water and a range of carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. The company also operates a direct-to-consumer platform ensuring uninterrupted supply to customers.
The partnership at the TCS World 10K Bengaluru 2026 reflects Bisleri’s dual commitment to supporting athletic excellence and advancing sustainable practices. By combining hydration infrastructure with environmental initiatives, the company continues to champion both athlete performance and ecological responsibility on a national stage.
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