The launch reflects the growing focus on home appliances that complement interior décor while serving everyday functional requirements. Although consumers often pay close attention to furniture, lighting and other decorative elements, ceiling fans are frequently selected primarily for their utility. Crompton's latest range aims to bring ceiling fan design into the broader interior planning process, with three models featuring distinct visual styles and comfort-oriented technologies.
The SilentPro Fluido Glide iOT features a sculptural three-blade design intended to complement contemporary living spaces. Equipped with SilentPro technology, the fan is designed to deliver operation that is twice as silent while offering up to 50% energy savings. It is available in 1200 mm and 900 mm sweep sizes and comes in five finishes: Pacific Blue, Crater Brown, Glow White, Matte Black and Espresso Wood. The 900 mm variant is available in selected colours. The model carries a four-year motor warranty and a two-year warranty on its printed circuit board (PCB). The Fluido Glido has also received the German Design Awards 2027.
The Luxian Jupiter Senze iOT combines decorative detailing with everyday functionality. Its chandelier-style glass lampshades feature E22 bulb holders, allowing the fan to serve as a decorative element within the room. The model comes with a 1200 mm sweep, delivers an air delivery of 210 CMM and operates at 295 RPM. It carries a five-star rating, along with a four-year motor warranty and a two-year PCB warranty.
The third model, Luxian Statement Senze iOT, features an eight-blade structure designed to create a distinctive visual presence. Its Bistre Brown finish and integrated downrod cover provide a seamless appearance. The fan delivers air at 250 CMM, operates at 36 W and carries a five-star rating. It also includes a four-year motor warranty and a two-year PCB warranty.
All three models incorporate ActivBLDC technology and offer more than 20 speed options, allowing users to adjust airflow according to their preferences. The IoT-enabled fans can be controlled through the Crompton Senze mobile app, remote control and compatible voice assistants, including Amazon Alexa and Google Assistant. Additional features include timer functions and smart scheduling for everyday convenience. Reverse rotation is also available to support indoor air circulation across seasons.
Commenting on the launch, Mr. Sachin Phartiyal, Business Unit Head – Home Electricals, Crompton Greaves Consumer Electricals Ltd., said, “When we think about decorating a room, we often focus on the walls, furniture and lighting—but the ceiling is the fifth wall, and what we choose for it can shape the feel of the entire space. A ceiling fan doesn’t have to be just a functional appliance; it can be a design feature that brings character to a room while delivering the comfort we rely on every day. With our new range of Super Premium Fans, consumers can choose from distinctive styles—from an elegant fluidic design to a decorative detailing and a bold, statement-making design—and enjoy the practical benefits of ActivBLDC technology, 20+ speed options and smart controls. We’ve brought design and everyday functionality together so consumers can make their homes feel more personal, without compromising on comfort.”
With the introduction of the three models, Crompton is expanding its premium fan portfolio with products that combine differentiated designs, smart connectivity and adjustable comfort features, addressing both the functional and aesthetic considerations of contemporary homes.
Crompton Greaves Consumer Electricals Ltd. has a brand legacy of over 85 years and is India's market leader in the categories of fans and residential pumps. The company has continued to develop products for modern consumers, including fans, pumps, lighting solutions, water heaters, air coolers and small kitchen appliances such as mixer grinders, air fryers, OTGs and electric kettles. Its portfolio also includes other home appliances such as irons and built-in kitchen appliances.
The company has invested in branding and innovation to understand and address consumer requirements while supporting energy efficiency. Its consumer business operates through an established and organised distribution network, supported by a strong dealer base across the country, a wide service network and after-sales services.
Beyond its consumer business, Crompton has a presence in the B2B lighting segment, providing energy-efficient solutions for commercial and industrial applications. In 2025, the company became the first lighting company to receive GreenPro certification for its B2B lighting solution. It has also entered the solar rooftop segment, expanding its renewable energy portfolio. Its solar solutions span lighting, pumps and rooftops.
Crompton's focus on energy-efficient product development has also received recognition through three National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency (BEE), Ministry of Power. The most recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu, for the company's storage water heater in 2023. In 2019, the brand received awards in two categories: Ceiling Fans and LED Bulbs.
The company was recognised as one of India's Best Managed Companies 2022 by Deloitte Private and featured in Dun & Bradstreet India's 'India's Top 500 Companies 2022' list. It was also included in the Brand Top 75 most valuable Indian brands list for 2020, released by WPP and Kantar. Additionally, Herald Global and BARC Asia recognised Crompton as the Brand of the Decade 2021 in the Consumer Electrical category.
The latest launch adds three design-focused, connected models to Crompton's premium fan portfolio, bringing together ActivBLDC technology, multiple speed settings, voice-assistant compatibility and distinct finishes for consumers looking to integrate ceiling fans into their home interiors.
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