The initiative focused on honouring small growers and tea workers who continue to play a crucial role in maintaining the tea ecosystem. The programmes also encouraged discussions around safe farming practices, quality awareness, and the long-term future of the tea industry.
As part of its continued commitment to responsible tea cultivation, Aman Tea Group has been actively engaging with growers and farming communities across tea-producing regions, particularly in West Bengal. The company has been working to increase awareness regarding sustainable farming methods and the importance of safe tea production at the source.
The programmes organised on International Tea Day reflected this year’s global emphasis on strengthening livelihoods and advancing sustainability within the tea sector. Events held across multiple regions highlighted the growing importance of environmental responsibility and community participation in ensuring the future stability of the industry.
Speaking on the occasion, Rajeev Baid, Managing Director of Aman Tea Group, said that tea has always remained deeply connected to people and communities, adding that behind every cup are thousands of growers, workers, and families whose contributions often remain unnoticed. He stated that International Tea Day serves as an important reminder to acknowledge and appreciate their role in shaping the industry.
Rajeev Baid further said that Aman Tea Group believes sustainability is not merely a future discussion but a present-day responsibility that begins at the grassroots level. He emphasised that supporting safe farming practices, building awareness among growers, and strengthening the tea ecosystem are essential for securing the long-term future of the industry.
Over the years, Aman Tea Group has continued focusing on strengthening engagement with growers and tea communities while promoting practices that support both quality and sustainability. The company reiterated that the future of tea will increasingly depend not only on production and market demand but also on how responsibly the industry approaches cultivation, community development, and environmental stewardship.
Aman Tea Group is a diversified tea enterprise engaged in tea production, sourcing, manufacturing, and brand building. Through its associated brands and tea estates, the group continues to focus on quality, sustainability, and creating differentiated tea experiences while maintaining strong connections with the roots of the tea industry.
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