The campaign draws on Rakul Preet Singh’s personal experience of prioritising comfort in footwear. Having spoken about stepping away from heels while recovering from a back injury, the actor brings a personal perspective to the campaign’s central message. Her preference for flats aligns with the idea that comfort is an essential part of feeling dressed and ready for celebrations.
Speaking about the collection, Rakul Preet Singh said, “Bata’s festive collection brings a fresh, contemporary feel to the comfort I’ve always associated with the brand. The detailing makes the flats feel special, and the extra cushioning matters to me now that I’m more mindful of my footwear choices. It’s exciting to see how Bata is evolving and bringing in styles that are of the moment. That’s what celebrating festivals means to me: feeling dressed for the occasion and completely at ease.”
Extending the campaign beyond digital platforms, Bata India partnered with Vegas Mall in Dwarka, New Delhi, to organise a special Dandiya Night on 18th October. The event brought the ‘Comfort, but make it festive’ campaign to consumers through an on-ground experience. It witnessed over 6,000 footsteps, reflecting strong participation and adding to the festive atmosphere.
Through the event, Bata sought to connect its message of combining style with comfort to the energy of festive celebrations, highlighting the role of comfortable footwear in allowing consumers to enjoy the season’s occasions.
Jasleen Kaur, Head of Marketing, Bata India, said, “Our festive campaign builds on a simple consumer insight: people want to feel dressed for the occasion and comfortable enough to enjoy it. With ‘Comfort, but make it festive’, we bring that thought to life through contemporary designs that combine festive style with comfort. Rakul’s personal experience and her approach to footwear make her a relatable voice for this message. Through the campaign and our consumer experiences, we invite people to discover how Bata is evolving its styles while keeping comfort at the heart of the brand.”
The campaign also includes a social media contest inviting consumers to tag a friend who would choose comfortable flats over heels for a chance to win exclusive Bata hampers. The initiative extends the campaign’s engagement with consumers beyond the advertising film and on-ground activities.
Bata’s festive collection is available across its retail stores, the Bata app and leading e-commerce platforms. Through the campaign, the brand is positioning comfort and festive styling as complementary elements of occasion wear.
The campaign film is available at https://www.youtube.com/watch?v=WP_wOkkX8mw.
Bata India has been a symbol of trust and quality for Indian consumers for close to a century, serving over 250,000 customers every day. During this period, the company has continued to evolve in response to customers’ diverse needs and preferences, becoming the largest footwear retailer and manufacturer in the country.
Its retail network comprises more than 2,000 stores, supported by thousands of Multi Brand Outlets and an omni-channel presence across direct-to-consumer (D2C) channels and marketplaces.
Bata India sells close to 50 million pairs annually. The company aims to make global trends and premium fashion accessible to consumers through its extensive retail network. Its footwear portfolio includes Bata Red Label, Bata Comfit, Power, NorthStar, Floatz, Bubblegummers and Hush Puppies, among other brands, as it continues to focus on the intersection of fashion and comfort.
About The Author
Comment List