The BRAVIA 9II represents Sony’s most advanced implementation of True RGB display technology to date. Unlike conventional LED televisions, the technology independently controls red, green and blue LEDs through Sony’s proprietary RGB Backlight Master Drive Pro™, enabling wider colour volume, enhanced brightness, deeper blacks and more lifelike images.
Both the BRAVIA 9II and BRAVIA 7II use Sony’s RGB Backlight Master Drive Pro to control independently driven red, green and blue light sources. According to the company, this approach achieves the largest colour volume in Sony’s home television history, supporting accurate colour reproduction across wider viewing angles and in brightly lit home environments.
The BRAVIA 9II combines this RGB architecture with Sony’s Advanced AI Cognitive Processor XR™, which analyses scenes in real time to optimise colour, contrast and brightness while preserving the creator’s original intent. Newly developed LED controllers provide Sony’s highest level of backlight control, while RGB Triluminos Max™, Luminance Booster Pro™ and Smooth Colour Gradation help produce purer primary light before it reaches the panel. These technologies are designed to deliver richer colours, smoother tonal transitions and more accurate hues, including at higher brightness levels.
The television also features Immersive Black Screen Pro, a newly engineered glare-free, low-reflection screen treatment intended to improve black levels and reveal fine details in darker scenes. Its audio system, Acoustic Multi-Audio+™, combines Sound Positioning Tweeters and Up-Firing Beam Tweeters to position sound in line with on-screen action.
Sony’s BRAVIA 9II and BRAVIA 7II share several features aimed at delivering a consistent cinematic experience across the True RGB television range. Both models support Dolby Vision®, Dolby Atmos®, DTS:X® and IMAX® Enhanced, allowing viewers to experience colour, depth and detail designed to reflect creators’ intentions under real-world viewing conditions.
The televisions also feature XR Contrast Booster to deliver high peak brightness while maintaining deep, detailed blacks. Sony’s independent RGB LED control is designed to improve colour gamut, contrast, depth and gradation. The company says its RGB Backlight Master Drive Pro drives each LED with high precision, improving brightness, reducing blooming and producing purer colours than conventional Mini LED displays. Independent RGB LED control, combined with X-Wide Angle Pro, is intended to maintain image quality and colour consistency across wider viewing angles.
The True RGB series offers large-screen options for cinematic viewing while maintaining ease of installation and integration into home entertainment spaces. Full-range speakers deliver sound, while Voice Zoom 3™, powered by AI, enhances dialogue clarity. The televisions also feature evolved 3D Surround Upscaling, which expands stereo audio into a wider three-dimensional surround experience.
The flagship design incorporates a wave-textured bezel and a Mirage stand, creating a floating, cable-free appearance that allows the television to blend into modern interiors, including when the screen is not in use. Other features include My Cinema, which optimises picture and sound for film-first viewing, and Ambient Optimization, which automatically adapts picture and audio settings to room conditions and the viewer’s position.
Studio Calibrated modes are available for streaming and entertainment platforms, including Netflix, Prime Video and SONY PICTURES CORE, with availability varying by region.
The televisions run on Google TV, bringing movies, television shows, apps and games together in a personalised entertainment interface. Gemini for Google TV is scheduled to be introduced through a future over-the-air update, enabling more natural AI-powered interactions.
Sony Pictures Core provides access to blockbuster movies, including IMAX® Enhanced titles. Powered by Pure Stream™, the service enables near-4K UHD Blu-ray quality streaming. Customers also receive 10 movie credits valid for 24 months.
Everyday convenience features include an Immersive Frame, a Mirage Stand and concealed cable management. The Inclusive Premium Remote comes with USB Type-C charging, backlit buttons and Find My Remote functionality, adding accessibility and convenience to the viewing experience.
Sony’s True RGB television portfolio now spans screen sizes from 55 inches (140 cm) to 85 inches (215 cm), offering consumers a broader selection of premium televisions for different home entertainment requirements. The BRAVIA 9II and BRAVIA 7II are available through Sony retail stores, including Sony Centre and Sony Exclusive outlets, ShopatSC.com, leading electronic outlets and major e-commerce platforms across India.
The BRAVIA 9II is available in 75-inch (190 cm) and 85-inch (215 cm) variants. The 75-inch model carries a maximum retail price (MRP) of ₹8,39,900, with a best-buy price of ₹5,39,990. The 85-inch model is priced at an MRP of ₹9,89,900, with a best-buy price of ₹6,69,990. Both sizes are listed as available now.
The BRAVIA 7II is available in 55-inch (140 cm), 65-inch (165 cm), 75-inch (190 cm) and 85-inch (215 cm) variants. The 55-inch model has an MRP of ₹3,59,900 and a best-buy price of ₹2,21,990. The 65-inch model carries an MRP of ₹4,39,900 and a best-buy price of ₹2,74,990. The 75-inch variant is priced at an MRP of ₹6,19,900, with a best-buy price of ₹4,19,990, while the 85-inch model has an MRP of ₹7,19,900 and a best-buy price of ₹5,29,990. The BRAVIA 7II models are listed as available now.
Sony India Private Limited, whose ultimate holding company is Sony Group Corporation, Japan, operates across product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio and professional solutions. The company emphasises customer satisfaction and maintains standards in sales and services. It also prioritises environmental sustainability, with the aim of achieving a zero environmental footprint throughout the lifecycle of its products and business activities, contributing to a healthier and enriched life for humanity and future generations.
The company’s product specifications include certain size-dependent variations. Full-range speaker specifications vary by screen size, with an exception for the BRAVIA 7II 50-inch/55-inch models. Stand design also varies by screen size, with exceptions for the BRAVIA 9II 115-inch and BRAVIA 7II 98-inch models.
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