As a high-performance sport that demands speed and stamina, speed skating provides a platform for Bisleri to reinforce its focus on athlete hydration and performance. Under the association, Bisleri will provide dedicated hydration support to participating athletes throughout the championship.
The partnership will also include trackside branding, logo placements across event assets, athlete engagement and shoot opportunities. It will extend to event-level digital coverage featuring speed and endurance-themed content, athlete-focused storytelling, performance reels and event highlight videos, along with dedicated social media posts in collaboration with the championship.
Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with athletes and audiences embracing a wider range of sports beyond traditional formats. At Bisleri, we have built a strong sports marketing programme across genres, with hydration at the core of our associations. Our partnership with the Asian Speed Skating Championship is an extension of this commitment, enabling us to support athletes at the highest level while reinforcing the importance of hydration in peak human performance. Through such partnerships, we remain committed to nurturing Indian sport and encouraging a fit and active lifestyle.”
The association reinforces Bisleri’s continued focus on supporting athletes and building stronger connections with consumers through India’s evolving sporting landscape.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. The company is the maker of the country's largest-selling packaged drinking water and follows a stringent process of 114 quality tests and 10-stage purification. It remains committed to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has 128 operational plants and a distribution network comprising more than 6,000 Distributors and 7,500 Distribution Trucks across India and the UAE market. It offers a range of beverages produced for different occasions.
Its portfolio includes Bisleri packaged drinking water, which carries the promise of goodness, trust and purity, and Vedica Himalayan Spring Water, which offers a daily dose of health. Bisleri International has also entered the refreshments segment with a diverse range of carbonated drinks available in multiple flavours, including Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda.
These Bisleri products are also available through the e-commerce platform, Bisleri@Doorstep. The direct-to-consumer platform is intended to assure customers of a safe and uninterrupted supply of their trusted brand at their doorstep.
The core values of Bisleri International focus on yielding growth and embedding sustainability by being responsible across all aspects of the business. The organization has unveiled Sustainability 2.0 through the Bisleri Greener Promise, which focuses on creating a greener future for all through initiatives covering recycling, water conservation and sustainability.
The partnership with the Asian Speed Skating Championship 2026 adds to Bisleri International's sports associations while placing hydration at the centre of its engagement with athletes and the wider sporting community.
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