The championship, scheduled from August 13 to 17, 2026, in Chennai, will bring together more than 100 athletes from 19 nations. Through the partnership, Bisleri will support the growing surfing community in India while ensuring hydration facilities for athletes, officials and event stakeholders throughout the championship.
The association will feature branded hydration stations and product placements across the event venues. Surfing venues in Chennai will also feature Bisleri’s integrated on-ground presence, including venue branding, beach installations, event backdrops, flags and coolers.
The partnership will also be extended through a digital storytelling campaign featuring athlete journeys, behind-the-scenes moments and championship highlights, alongside content focused on ocean conservation and environmental stewardship.
As part of its Bottles for Change initiative, Bisleri has placed dedicated bins at the venue to encourage responsible disposal and recycling of used PET bottles.
Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with more consumers embracing sports that reflect active lifestyles, adventure, and wellbeing. We’re proud to partner with the Asian Surfing Championship as we support the growing surfing community in India. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the important role hydration plays in performance.”
The partnership further strengthens Bisleri’s presence across sporting platforms and its association with athlete wellbeing, hydration and the development of emerging sports in India.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. The company is the maker of the country’s largest-selling packaged drinking water and follows a stringent process involving 114 quality tests and 10-stage purification. It remains committed to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has 128 operational plants and a distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the UAE market. It offers a range of beverages produced for different occasions, including Bisleri packaged drinking water, Vedica Himalayan Spring Water and carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda.
These Bisleri products are also available through the e-commerce platform Bisleri@Doorstep. The direct-to-consumer platform enables customers to receive a safe and uninterrupted supply of the brand’s products at their doorstep.
Sustainability remains a core value of Bisleri International, with the company focusing on growth while embedding responsible practices across its business. The organization has unveiled Sustainability 2.0 with the Bisleri Greener Promise, which focuses on creating a greener future through initiatives covering recycling, water conservation and sustainability.
The renewed association with the Asian Surfing Championship 2026 combines Bisleri’s focus on hydration and athlete wellbeing with its sustainability initiatives, including responsible PET bottle disposal and recycling, while supporting the development of surfing as an emerging sport in India.
For more information on Bisleri International, its people, brands and OSR initiatives, visit www.bisleri.com.
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