The launch of the Shor Torch strengthens Eveready's expanding rechargeable flashlight portfolio and reflects the company's focus on developing innovative products that address evolving consumer needs and diverse usage requirements.
Designed specifically for agricultural applications, the Eveready Shor Torch features an integrated 100 dB animal alarm and UV strobe, along with a powerful 5W front torch for long-range visibility and a 3W side light to support farmers during nighttime farm surveillance. The device is powered by a 3600 mAh rechargeable Li-ion battery with Type-C fast charging support, enabling reliable performance during extended farm usage.
Built to withstand demanding rural conditions, the Eveready Shor Torch combines durability with functionality. The product offers a powerful 1 km long-beam front torch with up to 5 hours of lighting time and integrated animal deterrence capabilities. Its design ensures dependable performance during prolonged outdoor usage in challenging field environments.
Speaking on the launch, Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Limited, said, "At Eveready, innovation has always been rooted in solving real consumer challenges. Farmers across the country face persistent crop losses due to animal intrusion, particularly during the night. The Shor Torch reflects our commitment to developing practical and relevant solutions for Indian consumers. By combining powerful illumination with an effective animal alarm and UV strobe functionality, we have created a unique product that can make a meaningful difference in the daily lives of farmers while helping them protect their livelihoods."
The Eveready Shor Torch has been developed considering the specific requirements of India's farming community, where crop protection often extends beyond daylight hours. During important crop cycles such as sowing and harvesting, farmers frequently conduct nighttime field surveillance to safeguard cultivated land from animal intrusion.
Flashlights have long remained an essential tool for farmers during activities including irrigation, fertilizer application, crop monitoring and harvesting after dark. However, preventing animals from entering cultivated fields continues to be one of the major challenges faced by the farming community.
Recognising this challenge, Eveready developed the Shor Torch as a practical, humane and non-intrusive solution for nighttime crop protection. Designed for open farmlands where sound and light can travel over longer distances, the product helps farmers protect crops more effectively during early morning and nighttime surveillance without causing harm to animals.
The Eveready Shor Torch addresses this challenge through a powerful 100 decibel alarm that produces a sharp warning sound, combined with a red UV strobe light. When directed towards approaching animals, the alarm and flashing light create sufficient disturbance to drive them away, helping farmers safeguard their crops.
Eveready has been expanding its rechargeable flashlight portfolio in line with changing consumer needs and usage occasions. The launch of the Shor Torch further strengthens the company's growing portfolio of innovative flashlights.
The portfolio also includes the Siren Torch with Safety Alarm, designed to provide an added sense of personal security for women, children, senior citizens and persons with disabilities. Additionally, Eveready offers a first-of-its-kind Hybrid Torch featuring patent-applied dual-powered operation through rechargeable and battery-powered modes, providing consumers with enhanced flexibility and reliability across different usage situations.
All of Eveready's flashlight manufacturing facilities follow stringent quality parameters and are Bureau of Indian Standards (BIS) certified. The certification reinforces Eveready's commitment to product quality, safety, reliability and compliance with industry standards.
Driven by feature-led innovation, consumer-focused product development and state-of-the-art manufacturing facilities, Eveready continues to strengthen its position as India's leading flashlight, battery and lighting solutions brand through products designed to address evolving consumer needs.
The Eveready Shor Torch DL190 will be available at Rs. 1,099 across leading retail outlets and e-commerce platforms.
About Eveready Industries India Ltd.
With a legacy of over 100 years, Eveready Industries India Ltd. (NSE Symbol: EVEREADY, BSE Scrip Code: 531508, CSE Scrip Code 000029) is a household name in batteries and flashlights, with an emerging presence in the consumer and professional lighting space.
Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company’s iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.
In 2023, the company embarked on a transformative journey marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red”. The pivotal year also witnessed the launch of its Ultima Alkaline battery range, designed to cater to the evolving needs of Indian consumers. In April 2026, Eveready inaugurated India’s only operating alkaline battery facility in Jammu. Alongside Ultima Alkaline, Eveready today offers a comprehensive battery portfolio spanning carbon-zinc, alkaline, rechargeable and lithium formats, making it India’s No. 1* battery brand.
Beyond batteries, Eveready offers a wide range of flashlights and torches designed for everyday use, emergencies and outdoor activities. This includes purpose-driven products such as the Eveready Siren Torch, which combines illumination with a built-in safety alarm, and India’s First Hybrid Torch, which offers dual power options through rechargeable and battery-based formats. Through these innovations, the company has emerged as India’s no. 1 flashlight brand.
The company has also strategically expanded its portfolio with an entry into the mobile accessories segment, mosquito racquets, small appliances, electrical accessories, wires and MCBs to meet the dynamic needs of consumers.
Eveready’s manufacturing facilities are spread across India, namely Matia, Lucknow, Haridwar, Maddur, Kolkata and Jammu. These facilities are equipped with globally benchmarked technology platforms and follow best-in-class operating standards, with a focus on quality (ISO 9000), environmental best practices (ISO 14000) and rapid adoption of technology. The company also has a Research and Development (R&D) facility approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
For more information, please visit www.eveready.in
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