Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “Regional cinema has been a powerful cultural force with deep audience connection and influence. At Bisleri, we understand the significance of connecting with consumers through platforms and experiences that build local brand affinity. Our association with Carry On Jatta 4 connects us with audiences through a beloved Punjabi entertainment franchise while reinforcing our presence during moments that shape culture.”
The limited-edition Carry On Jatta 4 bottles will be available through general trade and modern retail outlets across Punjab, Chandigarh and Delhi National Capital Region. The campaign is designed to extend the film’s celebration beyond cinema halls by creating a direct connection with consumers through specially designed packaging.
Bisleri International has built a legacy of more than five decades and has emerged as one of India’s largest premium beverage companies. The company produces the country’s largest-selling packaged drinking water and follows a rigorous quality process involving 114 quality tests and a 10-stage purification system to ensure safe, pure and healthy drinking water.
The company operates 128 manufacturing plants and maintains an extensive distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the United Arab Emirates. Along with packaged drinking water, its beverage portfolio includes Vedica Himalayan Spring Water and a range of carbonated beverages such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. The company also operates a direct-to-consumer platform that ensures an uninterrupted supply of its products to customers.
Bisleri International continues to focus on long-term growth while advancing its sustainability agenda through its Sustainability 2.0 initiative under the Bisleri Greener Promise programme. The initiative promotes responsible business practices by emphasising recycling, water conservation and sustainability, reinforcing the company’s commitment to building a greener future while strengthening its presence through culturally relevant consumer engagement.
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