Founded in 1964 by P. Manoharlal Jain, PMJ Jewels has built a legacy spanning more than six decades. The family-owned brand has established its reputation on the principles of trust, craftsmanship, and enduring family values passed down through generations. According to the company, the emotional connection to fatherhood remains a significant part of its identity and heritage.
Announcing the launch, Kushal Kankaria, Chairman of PMJ Jewels, said the limited edition bracelet was created as a tribute to fathers who serve as superheroes in the lives of their children. He stated that the launch has been timed to coincide with the upcoming Father’s Day celebrations.
The new edition follows the success of the original SuperStar Bracelet, which was launched last year on the birthday of legendary film icon Krishna, father of actor Mahesh Babu, who serves as the brand ambassador for PMJ Jewels. The first bracelet was introduced under the campaign “My Dad, My Superstar” and received an enthusiastic response from customers.
Dinesh Kankaria, Managing Director of PMJ Jewels, said fathers represent strength, guidance, and unconditional love. He noted that the overwhelming response to the first edition demonstrated the deep emotional connection people have with the sentiment behind the campaign. He added that the SuperStar Bracelet 2.0 has been designed as a more refined and luxurious version, allowing sons and daughters to express gratitude and affection toward their fathers.
The SuperStar Bracelet 2.0 has been presented as a contemporary and intricately crafted piece intended to honour the sacrifices, support, and influence of fathers. The company described the bracelet as more than a jewellery item, portraying it as an emotional keepsake symbolising the enduring bond between fathers and their children.
The limited edition collection became available from May 31, 2026, across all PMJ Jewels outlets in India and the United States. Pre-booking for the bracelet has already commenced. The company operates 45 retail outlets across the two countries and has made the collection accessible through its sales network.
Established in 1964, PMJ Jewels continues to be recognised for its fine jewellery craftsmanship, contemporary designs, and strong emotional connection with families. With an expanding presence across India and the United States, the brand remains committed to creating timeless jewellery pieces that celebrate meaningful relationships and significant life moments.
The launch of SuperStar Bracelet 2.0 reinforces PMJ Jewels’ longstanding focus on combining craftsmanship with emotional storytelling, transforming a jewellery creation into a symbol of appreciation, gratitude, and love for fathers ahead of Father’s Day.
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