Mumbai, May 19: Superdry Sport delivered an electrifying blend of athletic performance, contemporary fashion and social energy at Sip & Serve, a specially curated padel evening held at Phoenix Racquet Club in Lower Parel on May 9.
The event brought together Mumbai's fitness enthusiasts, fashion influencers and content creators for an immersive brand experience that reflected the evolving identity of Superdry Sport. Designed as more than a conventional gathering, Sip & Serve combined sport, style and community in a setting that captured the essence of the brand's performance-driven ethos.
At the centre of the evening was actor Lakshya, who actively engaged with guests on the padel court. Rallying alongside attendees and energising the atmosphere, Lakshya embodied the dynamic spirit of Superdry Sport and helped create an evening marked by effortless style and athletic enthusiasm. Music set the tone while curated refreshments kept participants energised throughout the event.
Guests were also introduced to Superdry Sport's latest padel-ready collection, a performance-focused range engineered to combine technical functionality with bold design. The new collection features breathable and moisture-wicking fabrics, lightweight construction and movement-friendly fits that support agility, comfort and endurance during intense play. Built for durability, the apparel is designed to transition seamlessly from the padel court to everyday urban wear.
The collection forms part of Superdry Sport's broader performance portfolio, developed for high-intensity activity. With advanced moisture-control technology, resilient materials and construction tailored for demanding physical performance, the range underscores the brand's commitment to delivering uncompromising athletic wear. At the same time, the collection retains Superdry's signature street-inspired aesthetic, allowing athletes and consumers to move effortlessly between sport and city life.
Sip & Serve represented more than a product showcase. The event highlighted Superdry Sport's strategic focus on the intersection of performance, style and culture while reinforcing its commitment to building an engaged community that extends beyond fashion.
Superdry is a global contemporary fashion brand known for its unique combination of British craftsmanship, Japanese-inspired graphic design and American varsity influences. Popular among Generation Z and young millennials, the brand has earned recognition for its premium fabrics, iconic streetwear and modern design language that balances cultural relevance with elevated style.
In India, Reliance Brands Limited operates the country's largest Superdry retail network and holds a 76 per cent stake in the brand's intellectual property rights for India, Sri Lanka and Bangladesh. Since introducing Superdry to India in 2012, the company has expanded the brand's presence to more than 200 points of sale across over 50 cities. Its e-commerce platform now extends Superdry's reach to more than 2,300 cities across the country.
The successful staging of Sip & Serve in Mumbai underscores Superdry Sport's ambition to strengthen its position in India's growing activewear market by combining cutting-edge performance apparel with a culturally relevant and community-driven brand experience.
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