Superdry’s India operations have followed a multi-category retail format that includes outerwear, casualwear, and accessories. However, the Superdry Sport store marks a category-specific expansion, with the entire space dedicated to sport and performance apparel.
The new Superdry Sport outlet in India showcases its latest collection across two segments. The SPORT segment features performance training wear with moisture-control technology and durable construction, while STREET ’N STYLE offers athleisure designed for both workouts and everyday wear.
“The partnership aligns with changing consumer preferences where fitness is increasingly integrated into daily lifestyle choices. With the Mumbai launch, Superdry is strengthening its presence in India’s premium apparel market while expanding into the growing activewear category,” said Superdry.
India’s athleisure and sportswear market is on track to grow from US .5 billion in 2024 to US .25 billion by 2033. That headline number explains why global giants such as Nike Littles, ANTA Group, and Wilson Sporting Goods are making their debut in India.
In India, Reliance Brands Limited (RBL) operates the brand’s largest network and holds a 76% stake in the brand’s IP for India, Sri Lanka, and Bangladesh. Since introducing Superdry to India in 2012, RBL has expanded the brand to 200 points of sale across 50 cities, with its e-commerce footprint extending to over 2,300 cities nationwide.
The Mumbai launch of Superdry Sport underscores a significant expansion in India’s premium activewear and athleisure market, reinforcing the brand’s strategic positioning within a rapidly growing segment driven by evolving consumer fitness and lifestyle preferences.
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