The championship title belongs to Antonelli, earned through his talent and determination. However, from his karting days to the pinnacle of Formula 1®, the energy of his fans remained a constant presence. Their support continued through every lap, setback and breakthrough, long before he lifted the trophy.
To celebrate the championship, STING® is bringing the energy behind the title to life through art, highlighting the fans who backed Antonelli throughout his racing journey.
Artists from India, Mexico and Vietnam have interpreted the energy behind the champion through their individual artistic styles. Their portraits of Antonelli reflect the support and enthusiasm of his fans, viewed through their respective cultural lenses.
The artworks, alongside a Championship Ode to Kimi, are now live across STING® digital channels.
The artwork can be viewed here: https://www.instagram.com/reel/DfOIeckhQ68/
In a statement shared through STING® Global's official social media handle, the brand said, “The title is Kimi’s, and what a title it is. But through every race and every lap, his fans never lost hope. Their energy never dropped, and it stayed with him all the way to the championship. Now we’re bringing the energy behind the champion to life, through artists who show what that support looks and feels like. Fast just got fastest. GET. SET. STINGGG”
STING® has also released its official championship video, which is available here: https://www.instagram.com/reels/DfNzQ1MyuWP/
The campaign carries the message “Love from… all of us. #AllOfUs”, bringing together the champion and the fans whose energy remained with him throughout his journey.
STING® is a caffeinated beverage brand owned by PepsiCo, created to spark high-energy moments. Built around the idea that not all moments are created equal, the brand aims to help people bring energy to experiences across sport, gaming, music, nightlife and everyday culture.
Through its global GET. SET. STINGGG platform, the brand celebrates the spark that turns anticipation into action and moments into unforgettable experiences.
As the Official Drink of Formula 1® and Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, STING® connects the speed and spectacle of Formula 1® with youth culture through digital-first storytelling, cultural collaborations such as The STING® Within Me with Alan Walker, and fan-focused experiences around the world.
The F1 FORMULA 1 logo, F1 logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. Licensed by Formula One World Championship Limited, a Formula 1 company. All rights reserved.
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