As premiumisation continues to reshape consumer expectations, Arteor Advance has been developed to seamlessly integrate aesthetics, high performance and intelligent functionality. The product range represents a shift towards human-centric technology that enhances the interaction between users and their living and working environments.
Arteor Advance is based on a design philosophy that combines visionary aesthetics, intuitive functionality and responsible innovation. Inspired by evolving lifestyle trends, the range balances minimalist styling with rich sensory elements, creating an experience that engages touch, sight and sound. Reflecting this concept, the campaign titled "Feel Something New" highlights the tactile and immersive experience offered by the new range.
The product features a refined design language that includes a floating rocker, low-angle curvature, chamfered plates and a soft locator glow that improves usability in low-light conditions. Arteor Advance is available in two distinct design lines, Classic and Elite, providing flexibility for a variety of interior styles. Its hybrid plates allow both rocker formats to be combined seamlessly, offering greater design freedom while maintaining visual consistency.
Beyond its visual appeal, Arteor Advance integrates advanced functionality through next-generation controls, smart-ready capabilities and premium-quality materials. The range has been developed for consumers who expect equal emphasis on design, performance and intelligent functionality in modern electrical infrastructure.
Supporting Legrand India's commitment to responsible innovation, Arteor Advance is packaged using 90 per cent bio-based materials to reduce environmental impact and encourage more sustainable product lifecycles.
Tony Berland, Chief Executive Officer and Managing Director of Group Legrand India, said Arteor Advance brings together design excellence, innovation and purpose. He stated that the product is more than a functional electrical component and reflects a refined approach to how people experience their homes and workplaces, with every detail carefully designed to deliver performance and aesthetic value.
Fabien Striblen, Principal Designer at Group Legrand, said Arteor Advance was conceived as an architectural element rather than a conventional switch. He explained that its signature floating rocker creates a sense of lightness while improving usability through a subtle light signature and intuitive touch. He added that the modular architecture, premium finishes and seamless integration of smart technologies enable the product to adapt to diverse interior styles and automation requirements, creating a sophisticated and future-ready user experience.
Principal Architect Manish Kumat of Manish Kumat Design Cell said Arteor Advance integrates naturally into contemporary spaces where design and functionality must coexist. He noted that the product complements smart home ecosystems while preserving architectural intent, with its refined aesthetics, intuitive interface and thoughtful detailing enhancing everyday user experiences.
Interior Designer Vidhi Duggad of The Blue Wall Studio said Arteor Advance demonstrates how thoughtful design can transform everyday interactions. She highlighted the floating rocker, tactile precision and premium finishes as defining features that support minimalist interiors while integrating seamlessly with modern smart home ecosystems, balancing aesthetics with functionality.
To strengthen its appeal among design-conscious consumers and homeowners, Legrand India launched a targeted digital influencer campaign featuring eight leading interior designers. Through visually driven content, the campaign positioned Arteor Advance as a premium lifestyle upgrade by showcasing its design-focused features and intuitive functionality in real residential spaces. The campaign generated more than 5.4 million views and nearly 5 million impressions across Facebook, Instagram and YouTube.
The company also organised an extensive retail activation programme across six major cities, including Mumbai, Ahmedabad, Kolkata, Delhi, Bengaluru and Hyderabad. Built around the concept of tactile discovery, the "Mystery Box" activation encouraged retailers and electricians to experience Arteor Advance through touch before the product was revealed, reinforcing its sensory design philosophy. The activation covered more than 110 retail counters and engaged over 4,500 participants, generating significant market interest and immediate orders in major electrical trade centres.
Legrand India further expanded brand visibility through focused outdoor branding campaigns across key electrical trade markets. These included one display unit at the Chandni Chowk signal and Bhagirath Palace Market in Delhi, along with 35 double-sided display units stretching from Princess Street Flyover to Lohar Chawl in Mumbai.
With the introduction of Arteor Advance, Legrand India has reinforced its position as a leader in design-led electrical solutions while establishing new benchmarks for premium residential and commercial spaces across the country.
Legrand is a global specialist in electrical and digital building infrastructure dedicated to supporting technological, social and environmental transformation worldwide. The company's purpose is to improve lives by transforming residential, commercial and public spaces through simple, innovative and sustainable electrical and digital infrastructure and connected solutions.
For more than two decades, Group Legrand India has maintained a leadership position in the power protection business by combining global expertise with solutions tailored to local market requirements. Strategic acquisitions have strengthened its ability to deliver comprehensive solutions across multiple market segments, making it a preferred partner for customers throughout India.
Group Legrand India operates several leading brands, including IndoAsian, Numeric, Valrack, Adlec and NetRack. The company employs more than 5,000 people across India and operates seven advanced manufacturing facilities, three research and development centres, more than 870 distribution partners and over 19,000 retailers.
The company's sustainability strategy is aligned with its commitment to improving lives through responsible business practices. Its corporate social responsibility initiatives support the United Nations Sustainable Development Goals by promoting diversity and inclusion, reducing carbon emissions, advancing a circular economy and maintaining responsible business operations.
As a specialist in electrical and digital infrastructure, Legrand continues to prioritise reducing its carbon footprint and expanding circular economy practices across its operations. The company also remains committed to diversity, inclusion and responsible engagement with employees, customers and suppliers while pursuing its long-term objective of achieving carbon neutrality across its entire value chain by 2050.
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